Marketing,

Product,

Guest Blog

What bpost learned about printed in-home advertising and marketing automation

The Belgian Post operator, bpost, has recently done extensive research on how brands can improve the relationship with their customers. The research identifies the behaviors that most effectively drive brand appreciation across different sectors. I caught up with Pierre Demarets, Head of Products and Solutions Development at bpost, who will be speaking at our annual community event in Berlin this year, together with Carlien Vanoverschelde, Products and Solutions Development Alchemist at bpost.

Pierre Demarets

Oct 31, 2019

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