Marketing

Today’s (in-house) agency challenges and how to tackle them.

Since the dawn of marketing time, agencies have been considered the go-to resource for in-depth brand knowledge. Clients, both internal and external, have looked to agencies not only for creative ideas, but mainly for brand governance and continuity. In turn, this is how agencies have positioned themselves and how they demonstrate value for their customers. And yet, agencies ought to evolve towards a more strategic role.

Piet Saegeman

Sep 6, 2019

Latest articles

Marketing

Why it no longer makes sense to create packaging artwork manually in 2019

Piet Saegeman

Sep 6, 2019

Marketing,

Product,

HR

The right frame of mind - making a disruptive impact with lateral thinking We all face challenges in our everyday lives, but it’s often far too easy to fall back into the same problem-solving behaviors. We tackle those tasks head on, trying to think verti . . .

Piet Saegeman

Sep 6, 2019

Marketing

Are your products sold online? You need optimized pack shots.How GS1 Mobile Ready Hero Images transform mobile eCommerce . . .

Piet Saegeman

Aug 16, 2019

Marketing,

Product

Going Postal: The most overlooked touchpoint in your customer journey How Postal Organizations drive brand appreciation with in-home advertising. . . .

Piet Saegeman

Aug 8, 2019

People,

Product

The right building blocks - how automation can save any brand from costly mistakesCHILI publish customer success manager Iurie Protascic on the solution to human errors in the design process . . .

Iurie Protascic

Apr 10, 2019

Product,

Company

Design automation is about creating new jobs, not rendering existing ones obsolete"Template creators" – the other graphic designers . . .

Nico Potvin

Mar 5, 2019

Guest Blog

Entrepreneuring at MyCreativeShop - failing your way to successMyCreativeShop founder Jason Frueh on his business journey with CHILI publish At SPICYtalks18 we put Jason Frueh on our stage to talk about his business success. He candidly share . . .

Jason Frueh

Feb 14, 2019

Company

Your CORE vs. their CORE: where will the brand/agency transformation happen?Whenever I speak to agencies about how they handle the design cycle of brands, I too often hear the same story. How their brand customers are denouncing their rigid and long-winded . . .

Kevin Goeminne

Nov 26, 2018

Marketing

No DAM is an islandDo you know the one thing all brands have in common when it comes to DAM? From soft drink giant to aircraft titan - their static assets limit their brand outreach efforts. Here’s . . .

Piet Saegeman

Sep 7, 2018

Guest Blog

Document processing software – a customer journey towards onboarding next-level marketing

Don Schminkey

Jul 31, 2018

Guest Blog

Large format in motion? Scale automation, score big.3Motion has always been the odd one out. We didn’t want to do “just” print, we wanted to deliver a unique consistency to customers. That’s why we do AND design AND print AND brand . . .

Wouter Mouton

Mar 30, 2018

Marketing,

Company

“If printers would think like ad agencies, they’d be billionaires.”Digital disruption, marketing automation, omnichannel innovation - all of us get constantly remarketed, retargeted and confronted with this communication matrix buzzword bingo. Dig . . .

Kevin Goeminne

Mar 1, 2018

Company

The Graph Expo brew – the perfect refreshmentI’m not talking about the cool Stella Artois beers we brought for the Happy Hour, nor the nice weather we were treated to in Orlando. No, I’m talking about the fact that Graph Expo . . .

Kevin Goeminne

Oct 27, 2017

Product

#programmerday – building a community one commit(ment) at a time"Technology, frameworks and modules all working together to create powerfull applications and user experiences." . . .

Bram Verniest

Sep 13, 2017

Guest Blog

Brand management - make it DAM spicyMaintaining brand consistency across all marketing content is a challenge for globally operating, decentralized companies. Doing business in different markets means localizing mark . . .

Ines Köhler

Aug 10, 2017

Marketing,

Product

The #DAMNY learnings? SSOT it - expand your DAM.I’m convinced online editing will be the next big thing disrupting the DAM market. There are synergies to be explored and monetized. And as it turns out - the DAM crowd seems to ag . . .

Kevin Goeminne

Jun 1, 2017

Marketing

Planning with a dash of welcomed chaos – the #SPICYtalks17 secretWe just wrapped up two days of #SPICYtalks17, and I dare say it’s been our best edition to date. Hats off to our team, the professional support at our venue Studio Le Cyclone and t . . .

Cindy Van Luyck

May 4, 2017

Product

Ready to rock our digital packaging hal(l)o at Xeikon café.With 70% of the consumers letting the shopping spree spur of the moment determine their on-site purchase, it’s safe to say print packaging is an essential trigger in the purchase p . . .

Kevin Goeminne

Mar 28, 2017

Company

Disruptive thinking – is it (for) us? A bold VIGC Congres 2016 session.The VIGC is the Flemish Innovation Centre for Graphic Communication. This well-established association has an outstanding reputation and regularly hosts industry events. These usua . . .

Bram Verniest

Dec 16, 2016

Product

Not all consumers who wander are lostIn a consuming world of instant gratification, it’s not easy for brands to keep the wandering eye of their target audience on their products . . .

Geert Fransen

Nov 3, 2016

Marketing,

Product

Hasten slowlySetting goals and achieving them does not happen overnight. Like the tortoise in Aesop’s tale, it requires zeal, focus, and perseverance. Quitting before reaching the finish line i . . .

Fabian Prudhomme

Sep 13, 2016

Company,

People

A+ in C# = ∞ possibilitiesWe promote the online document editing capabilities and PDF rendering capabilities of our solutions, but what do you know of the technology behind it? We make it sound simple, but . . .

Bram Verniest

Aug 22, 2016

Marketing,

Product

Well, I’ll be Henry Stewart DAMned…Content comes in all shapes and sizes. Managing that content is vital. Downloading, renaming, backing up, rating, grouping, archiving, optimizing, maintaining, thinning, and export . . .

Kevin Goeminne

Aug 4, 2016

Company

#chilidrupa – the strategic gut pathHarder, better, faster, stronger – that pretty much sums up #drupa2016 for us. Whereas the previous edition was a milestone for us to position ourselves in the market, we wanted th . . .

Bram Verniest

Jul 26, 2016

People

Will CHILI publisher make me lose my job?If one more student designer asks me this at drupa 2016… I ask you - is this really how the future print generation looks at innovation? . . .

Bram Verniest

Jun 9, 2016

People

Uberizing web2printBusiness and technology updates thrive on disruption. Nuisance or business instigator? These disruptions push the industry to get better. That’s how web2print changed the graphics . . .

Kevin Goeminne

May 30, 2016

People

One-front jumpWhen we started our business in 2010, we were above all disappointed in how technology was limping along behind on the graphics (r)evolution. There, I’ve said it. . . .

Bram Verniest

May 26, 2016

Marketing

Stardate drupaNo rest for the wicked in the final days before everyone’s favourite print wonderland kicks off. Ready to head to Düsseldorf? . . .

Cindy Van Luyck

May 26, 2016