Marketing,

Product

Research proves: Multichannel Shopper Marketing Wins

Shopper Marketing has one goal: drive conversion at the point of decision. But in today’s fragmented media landscape, relying on a single channel won’t cut it, as a recent scientific experiment in the Netherlands revealed. The best-performing retail campaigns don’t choose between print or digital – they do both.

Kees Henniphof

Jul 3, 2025

Latest articles

Marketing,

Product

Why AI-Powered Automation Is the Next Big Leap for Data-Driven Graphics ProductionImagine this. You’re a production manager in the in-house agency of a large retail brand. Every week, you’re tasked with producing a series of promotional folders: region-specific . . .

Bram Verniest

Jun 19, 2025

Product

FMCGs Go Global with CHILI GraFx for Shopper MarketingIn-store influence happens in seconds. Now your content can keep up. At CHILI publish, we’re proudly introducing a solution purpose-built for global FMCG brands and their agencies: . . .

Kees Henniphof

May 22, 2025

Brandwidth

Is Your Agency Future-Proof? New Insights Reveal the Transformation You NeedThe agency landscape is evolving rapidly, and the stakes have never been higher than in 2025. Are you ready? . . .

Kevin Goeminne

Apr 10, 2025

Brandwidth,

Marketing

Is Autonomous Brand Production the Next Step in IT Integration? Consumer expectations are rapidly evolving in today's competitive brandscape. Shoppers want more of everything: more choices, more personalization, more relevance. For major brand . . .

Kees Henniphof

Jan 28, 2025

Automation,

Smart Templates

GraFx Studio: Your Programmatic Marketing EngineWhat if you never had to start another marketing campaign from scratch? With CHILI GraFx, you can build on-brand, ready-to-use assets for every marketing touchpoint – delivered con . . .

Automation,

Smart Templates

The Secret Sauce of Real Estate MarketingTired of slow and expensive real estate marketing? In this episode of CHILIpulse, Branko Trifunovic and Bram Verniest reveal how smart templates and personalized, data-driven autom . . .

Automation,

Smart Templates

DAM Fast: Keepeek's 2-Day Connector BuildManaging a growing volume of media assets across platforms is a challenge many marketing and creative teams face. But what if your DAM could speak directly to your creative automat . . .

Marketing

How CHILI GraFx Can Make Adobe’s Content Supply Chain Work Let’s talk about content supply chains. Sounds thrilling, doesn’t it? Like something you’d dream about on a particularly wild Tuesday night. But here’s the thing: while “content su . . .

Kees Henniphof

Dec 18, 2024

Marketing,

Product

How CHILI GraFx Outperforms Traditional Direct Mail SoftwareIn a marketing landscape where digital content has dominated, direct mail is resurgent. Both large brands and direct mail providers now recognize the unique power of print to conne . . .

Kees Henniphof

Dec 16, 2024

Product

Say Goodbye to Creative Bottlenecks: The CHILI GraFx Update that Redefines Graphic ProductionThis is the update that changes everything! The latest release of CHILI GraFx will boost your creative production with incredible new features like smart anchoring, layout presets, . . .

Ward De Langhe

Nov 22, 2024

Marketing,

Product

In-House Direct Mail Software: A Smart Strategy for Modern Brand LeadersIt’s no secret that we’re constantly bombarded with digital marketing content. But here’s a surprising fact: direct mail is making a notable comeback and today, it is more relevant . . .

Kees Henniphof

Nov 20, 2024

Guest Blog,

Marketing,

Brandwidth

Innovating Content Creation by Clair Carter-Ginn: Insights from the Brandwidth 2025 SurveyAs creative operations professionals, we fight the good fight in content creation. We drive innovation and evolution, we implement new technology, on board and optimize processes a . . .

Clair Carter-Ginn

Oct 21, 2024

Marketing,

Brandwidth

Report: Manual Graphic Production on the Brink of ExtinctionThe graphic production world is shifting – fast. AI and automation are rewriting the rules, turning what used to be a manual grind into a high-speed, tech-driven playing field. But . . .

Kevin Goeminne

Oct 15, 2024

Company

Cloudinary + CHILI publish PartnershipStruggling to keep up with the relentless demand for personalized, multichannel content? Discover how our partnership with Cloudinary is set to transform asset management – using A . . .

Kees Henniphof

Oct 14, 2024

Product

Automate Creative Flow with Acquia DAM & CHILI GraFxStruggling with creative bottlenecks or disconnected workflows? The Acquia DAM Connector for CHILI GraFx empowers your team to streamline campaign production, ensuring efficiency, . . .

Pieterjan Blondeel

Sep 13, 2024

Company

Tales of Transformation: Enhancing our Partner Ecosystem with RelatialRelatial, a comprehensive brand management platform provider and a key contributor to the CHILI publish partner network, recognizes the increasing need for automated, personalized . . .

Kees Henniphof

Jul 4, 2024

Company

Tales of Transformation: Enhancing our Partner Ecosystem with AcquiaAcquia, a leading digital experience platform provider (DXP), offers Acquia DAM as part of its comprehensive toolkit. Recognizing the growing demand for streamlined asset transform . . .

Kees Henniphof

Jul 4, 2024

Company

Tales of Transformation: Enhancing our Partner Ecosystem with LythoLytho, a leading Creative Operations platform provider and a vital part of the CHILI publish partner network, brings streamlined and enhanced workflow to marketing and creative tea . . .

Kees Henniphof

Jul 4, 2024

Company

Tales of Transformation: Enhancing our Partner Ecosystem with KadanzaKadanza, a valued member of the CHILI publish partner network, and a leading brand platform born from the KAN Design agency, empowers a diverse clientele by centralizing brand mana . . .

Kees Henniphof

Jul 4, 2024

Company

A Subway Success Story Pioneered by PrecisionThe fusion of innovation and technology – creative intelligence and creative automation – has become pivotal in modern marketing. This was perfectly illustrated by Gary Howard, Chi . . .

Kees Henniphof

Jan 18, 2024

Marketing,

Product

Why Move to CHILI GraFx?CHILI publish has been driving change in graphic production technology and automation since 2010. Today, CHILI GraFx is the culmination of our work, and has launched a new era in c . . .

Flora Nkuranga

Dec 18, 2023

CREATE,

Product

Leveraging the Power of Actions in GraFx Studio: A Journey into Interactive Smart TemplatesIn the dynamic world of web design, JavaScript has been a pivotal game-changer, transforming the static nature of early websites into vibrant, interactive experiences. . . .

Sean Crowe

Nov 28, 2023

Company,

CREATE

CREATE ‘23 EU: The Future Is PRECISE and ALWAYS ON Highlights of our CREATE ‘23 EU Community Conference. Last week, over 200 professionals from all over the world met for CREATE ‘23 EU in Event Lounge Brussels. Themed “Brand. Impac . . .

Kevin Goeminne

Nov 23, 2023

Marketing,

Company

CHILI publish nominated for EY Scale Up of the Year 2023 AwardWe are excited and humbled to be selected as 1 of 4 finalists in EY’s Scale Up of the Year 2023 Award in Belgium. . . .

Kees Henniphof

Oct 12, 2023

Company,

CREATE

Why Sodexo Global Retail picked CHILI GraFx to be a better business partnerMany people have experienced Sodexo’s global retail services without knowing it. They operate restaurants in 50 countries at universities, hospitals, public schools and other gover . . .

Kees Henniphof

Jul 19, 2023

Company,

CREATE

CREATE ‘23 US – Hello New Creatives! On 28-29 June, CHILI publish hosted the first CREATE Community Conference for New Creatives in Austin, Texas – and we had a blast! Here’s a quick overview of the event’s highlights . . .

Kevin Goeminne

Jul 13, 2023

Marketing,

Company

CREATE '23 US — All-Out Phygital!We are thrilled to announce that our flagship community event – CREATE – is taking place in the US for the very first time on June 28th and 29th in Austin, TX. . . .

Kees Henniphof

Mar 22, 2023

Product,

CHILIpulse

CHILIpulse: Keep up with all things CHILI GraFxCHILI publish launches CHILIpulse, a new channel to keep you updated on CHILI GraFx product news. . . .

Kees Henniphof

Mar 15, 2023

Marketing,

Product

Building the Publisher InterfaceIn March, our dev team released the Publisher Interface. We created it to solve a browser issue faced by our clients using CHILI. Working on the wrapper, we realized that it would . . .

Sean Crowe

Oct 27, 2022

Marketing,

Company,

People

At the Sitecore Symposium CHILI publish was a hit!Last week, the CHILI publish team attended the Sitecore Symposium event to meet with customers and partners to deepen our relationships and spread the Creative Automation word. If . . .

Fabian Prudhomme

Oct 26, 2022

Marketing,

Product

The Power of Smart Templates – Deep Dive 1In article one of this series, you might remember, we took a 10,000 ft overview of what GraFx Publisher Smart Templates are. We looked at where and how they are created, and some c . . .

Jeroen Cosyn

Sep 29, 2022

Marketing,

Product

The power of Smart TemplatesIf you’ve heard of CHILI GraFx, chances are you’ve heard of Smart Templates. They’re the technology at the very center of our Creative Automation platform. As I write, they are st . . .

Jeroen Cosyn

Aug 24, 2022

Marketing

The future of agencies relies on the strength of their technology stackThis is the first article in a multipart series where thought leaders from CHILI publish consider the seismic changes threatening the traditional agency business model. Why is such . . .

Kevin Goeminne

Jul 27, 2022

Marketing,

Guest Blog

How CHILI publish and ARISTID build better relationships in retail Today, we’re delighted to invite Florian Payri, General Director at ARISTID Retail Technology, to write a guest post about new technology developments between ARISTID and CHILI pub . . .

Florian Payri

May 25, 2022

Marketing,

Product,

Guest Blog

Why move to SaaS when scaling your graphic production in 2022 and beyondSaaSification is a journey—and an exciting one. Immediately on embarking, you’ll begin to see the power of the cloud to offer win/win opportunities that benefit both customers and . . .

Jasper De Craecker

Apr 27, 2022

Marketing

Top 5 Retail Trends for 2022 providing new opportunitiesI have always believed in getting into the mind space of our customers. So lately, I've been interviewing a lot of retail customers and have learned a great deal about the challen . . .

Kevin Goeminne

Mar 1, 2022

Marketing,

Guest Blog

Acheron’s Top 5 Steps to a Successful OpenText Integration with CHILI publisher. OpenText has rapidly established an enviable reputation amongst the big-player Information Management tools. A key element in this success is OpenText’s ability to integrate with o . . .

Nandhakumar Shanmugam

Feb 23, 2022

Marketing

3 Major Retail Trends that will Force Change in Your Content Creation ProcessesThe demands on retail creative production are huge. From web to print, PoS to packaging, social to paid advertising, and more, there are endless pieces of visual content needed to . . .

Laura Baxter

Nov 23, 2021

Marketing,

People,

HR

How creative automation will help you and your designer survive the 2022 seasonal holiday hell It’s that time of year where the days are growing shorter and colder, and your designer grows anxious. That can mean only one thing - seasonal season is in session! From Halloween, . . .

Steve Beernaert

Oct 28, 2021

Marketing,

Product

How the Creative Automation Score (CAS) will help you score off the competition. Creative talent is the key to making your marketing materials, packaging, and other graphical output truly unique. But talent takes time, and time is scarce. Creative automation he . . .

Kevin Goeminne

Jun 30, 2021

Product,

Marketing

How digital brand guidelines in brand portals make everyone create better visuals It’s a fact that many designers and marketers can struggle with the increased demand for visual content creation, with the need to deliver faster and faster results adding even mor . . .

Maya Staels

Apr 28, 2021

Product,

Company

Legacy CHILI publisher software end-of-life March 31st, 2022CHILI publish winds down development of its perpetually licensed on-premises product, CHILI publisher, and shifts development resources to its managed cloud service, CHILI publishe . . .

Flora Nkuranga

Apr 26, 2021

Marketing,

Product

Why should you consider Creative Automation?There’s no denying that creativity is the lifeblood that drives marketers to create exciting campaigns and reach customers in new and relevant ways. It’s the reason so many creativ . . .

John Arnsdorf

Mar 31, 2021

Marketing

5 reasons why personalization at scale should not scare you There’s no denying that the medium of visual communication is booming, and as a result it’s driving the importance of utilizing creative automation as part of that process. Adoptin . . .

Kevin Goeminne

Feb 25, 2021

Marketing,

Product

5 answers to the most common web2print customization questionsGranted, life under lockdown came with its fair share of challenges, but it also brought about some interesting opportunities that raised the bar for e-commerce personalization and . . .

Sylvain Westerloppe

Jan 27, 2021

Product,

Marketing,

Company

Why the future of visuals is smart, modular, and dynamic Producing visuals comes with its own set of challenges. Traditionally, this happens in a 5-step process: brief, create, review, approve, and modify for different uses. Next to requ . . .

Ward De Langhe

Dec 15, 2020

Guest Blog,

Marketing

How Precision merges online & offline for COVID-19 e-commerce – a Q&ADigital Transformation has been an ambition for many businesses leading up to the COVID-19 crisis but for most, the route to true transformation has been through baby steps. That i . . .

Gary Howard

Nov 25, 2020

Marketing

Three agency must-do’s you’ll regret not having optimized soonerCan speed, quality, cost really coexist without driving one another down? Most agencies say you must choose which ones are most important, but is that really the case – even in tod . . .

Robert Lugg

Oct 29, 2020

Marketing,

Guest Blog

6 Common Marketing Problems a Customized Brand Portal will fix for you Making marketing assets accessible to all team members in a large company or distributed network of employees across the country (or the world) is key for brand compliance efforts, . . .

Maeghan Nicholson

Sep 22, 2020

Guest Blog,

Marketing

12 web-to-print pitfalls to avoid in 2021 The growing digitalization has propelled e-commerce into the most rewarding business venture in 2021 for web-to-printers everywhere. Ludovic Martin is a renowned European expert i . . .

Ludovic Martin

Jul 16, 2020

Marketing,

Product,

Company

If R&D, then CC – how the backend of customer-centricity worksYou know those moments when life gets you thinking about business? The SpaceX Dragon mission got me thinking about the link between customer-centricity and product development. . . .

Ward De Langhe

Jun 23, 2020

Marketing

How the dynamics of crisis sparks creativityNothing lasts forever. “Friends” didn’t. Yesterday’s great hair day didn’t. And neither will the lockdown. Up, down, dynamic flows keep markets, economies, and people on their toes . . .

Cindy Van Luyck

May 18, 2020

Company,

People,

HR

Working in 2020 – The new normal is a hoaxI don’t believe in “the new normal”. There, I’ve said it. Normal implies stagnation. And if the last 10 years have taught me anything, it’s that business – and life for that matt . . .

Bram Verniest

Apr 6, 2020

Marketing,

Product

[2021 Marketing] How Adidas tackled the internal vs. external creative challengeDo you have all your graphic design work taken care of in-house? Or do you outsource to external agencies? And are you still wondering if you made the right choice? Trust me – yo . . .

Flora Nkuranga

Mar 24, 2020

Marketing

#APS2020 – how good PIM makes for a hoppy CHILI publish We were fortunate enough to join Akeneo for its annual PIM Summit at the Espace Clacquesin brewery in Paris, France. On the site of this historic distillery, our innovative product . . .

Fabian Prudhomme

Feb 21, 2020

Marketing

Why it no longer makes sense to create packaging artwork manually

Piet Saegeman

Jan 14, 2020

Marketing

10 Insightful Takeaways from the Smart Template CommunityEvery year we bring together some of the most forward-thinking companies in the world to discuss how they’re transforming their use of graphic design with smart templatization. The . . .

Cindy Van Luyck

Dec 4, 2019

Marketing,

Product,

Guest Blog

What bpost learned about printed in-home advertising and marketing automationThe Belgian Post operator, bpost, has recently done extensive research on how brands can improve the relationship with their customers. The research identifies the behaviors that m . . .

Pierre Demarets

Oct 31, 2019

Marketing

The Designer of the futureFor graphics professionals nowadays the actual creation of original artwork and documents only accounts for a small portion of their work. A significant amount of time, sadly, is s . . .

Piet Saegeman

Oct 18, 2019

Marketing

Today’s (in-house) agency challenges and how to tackle them.Since the dawn of marketing time, agencies have been considered the go-to resource for in-depth brand knowledge. Clients, both internal and external, have looked to agencies not on . . .

Piet Saegeman

Sep 6, 2019

Marketing,

Product,

HR

The right frame of mind - making a disruptive impact with lateral thinking We all face challenges in our everyday lives, but it’s often far too easy to fall back into the same problem-solving behaviors. We tackle those tasks head on, trying to think verti . . .

Piet Saegeman

Sep 6, 2019

Marketing

Are your products sold online? You need optimized pack shots.How GS1 Mobile Ready Hero Images transform mobile eCommerce . . .

Piet Saegeman

Aug 16, 2019

Marketing,

Product

Going Postal: The most overlooked touchpoint in your customer journey How Postal Organizations drive brand appreciation with in-home advertising. . . .

Piet Saegeman

Aug 8, 2019

People,

Product

The right building blocks - how automation can save any brand from costly mistakesCHILI publish customer success manager Iurie Protascic on the solution to human errors in the design process . . .

Iurie Protascic

Apr 10, 2019

Product,

Company

Design automation is about creating new jobs, not rendering existing ones obsolete"Template creators" – the other graphic designers . . .

Nico Potvin

Mar 5, 2019

Guest Blog

Entrepreneuring at MyCreativeShop - failing your way to successMyCreativeShop founder Jason Frueh on his business journey with CHILI publish At SPICYtalks18 we put Jason Frueh on our stage to talk about his business success. He candidly share . . .

Jason Frueh

Feb 14, 2019

Company

Your CORE vs. their CORE: where will the brand/agency transformation happen?Whenever I speak to agencies about how they handle the design cycle of brands, I too often hear the same story. How their brand customers are denouncing their rigid and long-winded . . .

Kevin Goeminne

Nov 26, 2018

Marketing

No DAM is an islandDo you know the one thing all brands have in common when it comes to DAM? From soft drink giant to aircraft titan - their static assets limit their brand outreach efforts. Here’s . . .

Piet Saegeman

Sep 7, 2018

Guest Blog

Document processing software – a customer journey towards onboarding next-level marketing

Don Schminkey

Jul 31, 2018

Guest Blog

Large format in motion? Scale automation, score big.3Motion has always been the odd one out. We didn’t want to do “just” print, we wanted to deliver a unique consistency to customers. That’s why we do AND design AND print AND brand . . .

Wouter Mouton

Mar 30, 2018

Marketing,

Company

“If printers would think like ad agencies, they’d be billionaires.”Digital disruption, marketing automation, omnichannel innovation - all of us get constantly remarketed, retargeted and confronted with this communication matrix buzzword bingo. Dig . . .

Kevin Goeminne

Mar 1, 2018

Company

The Graph Expo brew – the perfect refreshmentI’m not talking about the cool Stella Artois beers we brought for the Happy Hour, nor the nice weather we were treated to in Orlando. No, I’m talking about the fact that Graph Expo . . .

Kevin Goeminne

Oct 27, 2017

Product

#programmerday – building a community one commit(ment) at a time"Technology, frameworks and modules all working together to create powerfull applications and user experiences." . . .

Bram Verniest

Sep 13, 2017

Guest Blog

Brand management - make it DAM spicyMaintaining brand consistency across all marketing content is a challenge for globally operating, decentralized companies. Doing business in different markets means localizing mark . . .

Ines Köhler

Aug 10, 2017

Marketing,

Product

The #DAMNY learnings? SSOT it - expand your DAM.I’m convinced online editing will be the next big thing disrupting the DAM market. There are synergies to be explored and monetized. And as it turns out - the DAM crowd seems to ag . . .

Kevin Goeminne

Jun 1, 2017

Marketing

Planning with a dash of welcomed chaos – the #SPICYtalks17 secretWe just wrapped up two days of #SPICYtalks17, and I dare say it’s been our best edition to date. Hats off to our team, the professional support at our venue Studio Le Cyclone and t . . .

Cindy Van Luyck

May 4, 2017

Product

Ready to rock our digital packaging hal(l)o at Xeikon café.With 70% of the consumers letting the shopping spree spur of the moment determine their on-site purchase, it’s safe to say print packaging is an essential trigger in the purchase p . . .

Kevin Goeminne

Mar 28, 2017

Company

Disruptive thinking – is it (for) us? A bold VIGC Congres 2016 session.The VIGC is the Flemish Innovation Centre for Graphic Communication. This well-established association has an outstanding reputation and regularly hosts industry events. These usua . . .

Bram Verniest

Dec 16, 2016

Product

Not all consumers who wander are lostIn a consuming world of instant gratification, it’s not easy for brands to keep the wandering eye of their target audience on their products . . .

Geert Fransen

Nov 3, 2016

Marketing,

Product

Hasten slowlySetting goals and achieving them does not happen overnight. Like the tortoise in Aesop’s tale, it requires zeal, focus, and perseverance. Quitting before reaching the finish line i . . .

Fabian Prudhomme

Sep 13, 2016

Company,

People

A+ in C# = ∞ possibilitiesWe promote the online document editing capabilities and PDF rendering capabilities of our solutions, but what do you know of the technology behind it? We make it sound simple, but . . .

Bram Verniest

Aug 22, 2016

Marketing,

Product

Well, I’ll be Henry Stewart DAMned…Content comes in all shapes and sizes. Managing that content is vital. Downloading, renaming, backing up, rating, grouping, archiving, optimizing, maintaining, thinning, and export . . .

Kevin Goeminne

Aug 4, 2016

Company

#chilidrupa – the strategic gut pathHarder, better, faster, stronger – that pretty much sums up #drupa2016 for us. Whereas the previous edition was a milestone for us to position ourselves in the market, we wanted th . . .

Bram Verniest

Jul 26, 2016

People

Will CHILI publisher make me lose my job?If one more student designer asks me this at drupa 2016… I ask you - is this really how the future print generation looks at innovation? . . .

Bram Verniest

Jun 9, 2016

People

Uberizing web2printBusiness and technology updates thrive on disruption. Nuisance or business instigator? These disruptions push the industry to get better. That’s how web2print changed the graphics . . .

Kevin Goeminne

May 30, 2016

People

One-front jumpWhen we started our business in 2010, we were above all disappointed in how technology was limping along behind on the graphics (r)evolution. There, I’ve said it. . . .

Bram Verniest

May 26, 2016