Guest Blog,

Marketing

How Precision merges online & offline for COVID-19 e-commerce – a Q&A

Digital Transformation has been an ambition for many businesses leading up to the COVID-19 crisis but for most, the route to true transformation has been through baby steps. That is absolutely the case in the print industry but now, COVID-19 has made digital transformation an absolute priority. We asked Precision to share how they go about, connecting brands and people, online and offline. From QR to doorstep print, Gary Howard, Chief Digital Officer at Precision Marketing, offers you the answers on how to initiate an online commitment and turn it into an offline engagement.

Gary Howard

Nov 25, 2020

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