
In-store influence happens in seconds. Now your content can keep up. At CHILI publish, weβre proudly introducing a solution purpose-built for global FMCG brands and their agencies: CHILI GraFx for Shopper Marketing.
This new offering empowers large FMCG (Fast Moving Consumer Goods) brands to create, customize, and deploy high-impact, hyper-localized in-store marketing assets β at global scale, and at retail speed.
Shopper expectations have changed. They now demand personalized, culturally relevant, and instantly recognizable content β both online and in-store. Traditional workflows canβt keep up.
In our Brandwidth research, 1 in 2 (52 percent) production design leaders experience delays in product launches by lack of capacity. Almost all (96 percent) expect automation to be part of the solution.
With CHILI GraFx, you can now:
π Launch faster β Global campaigns are ready in weeks or less, not months
π€ Enable collaboration β Connect in-house teams and agencies on one platform
π― Ensure consistency β Brand-locked templates maintain integrity at every touchpoint
π Localize meaningfully β Tailor content to each storeβs audience, culture, and context
πΊ Deliver anywhere β Unified outputs for print, digital, and animated formats
CHILI GraFx uses AI-powered Smart Templates and Creative Automation to transform static marketing into flexible, scalable, and intelligent retail assets. The platform supports:
Localized content β for every language, including regional food, color, or pricing cues
Dynamic variation β automatic resizing for signage, screens, flyers, and shelf tags
Hyper-personalization β powered by AI, targeting the right product to the right shopper
On-brand consistency β global control, no matter who hits "download" locally
COCA-COLA
Launched a global Shopper Marketing hub for local teams to adapt and retrieve multichannel campaigns.
CARREFOUR
Slashed time-to-market for multichannel point-of-sale campaigns while maintaining brand integrity across a vast retail footprint.
COLRUYT Group
Modernized operations for over 30 brands, centralizing visual content production using CHILI GraFx.
INTERMARCHΓ
Generates endless localized assets across 1,800 stores using CHILI GraFx.
π Watch a 13-minute demo to understand how CHILI GraFx drives speed, scale, and success in shopper marketing.
Let your teams deliver the right message to every shopper, in every store β instantly, and always on brand.
π Request a Demo of CHILI GraFx for Shopper Marketing today.
Product
Kees Henniphof
May 22, 2025