Building the future of Creative Automation

CHILI publish is building the ultimate, multi-channel graphic production workflows to free graphic designers from repetitive work and allow organizations to scale.

Our story

CHILI publish was born from two entrepreneurs who envisioned to make graphic versioning easier and scalable. Kevin and Bram started in 2010 by enabling end-users and brand users to interact with a design in the browser.

Today, CHILI GraFx has become a powerful Cloud-based platform that integrates in your MarTech stack to help brands and agencies create at scale with reduced operational cost.

What started as a graphic production hack evolved into a new MarTech category – Creative Automation.

Bram Verniest

Co-Founder and Chief Evangelist

@ CHILI publish

Who we are

CHILI publish is a fast-paced, high-tech company that’s always growing and we want to enjoy the ride! Shaping the future of Creative Automation is a fun (and huge) challenge so we take care of each other as a team and make room for having fun. We take ownership of our trajectory, we’re all in it together, and we work flexibly to make space for people to perform at their best.

Our values


We empower our team to embody an ownership mindset. That means taking responsibility for outcomes – not just output – and being empowered to make the decisions that lead to the outcomes that support the larger company goals. To cultivate this mindset we focus on open communication and autonomy.


We enable an atmosphere of mutual support and trust. By working together cohesively, with good inter-group relations, we tear down silos and make room for smart problem-solving and respect. We regularly reflect and set up new initiatives to strengthen the teamwork in the workplace.


We are big advocates of two-way flexibility in the workplace. Not only being able to quickly adapt to new circumstances as they arise, but also in working time, current job function, travel,... Depending on our team's situation, we work together on the best possible solution for both parties.

About us

What we do

CHILI GraFx automates repetitive tasks for graphic designers so brands can personalize more, go to market faster, and scale with reduced operational cost.

It's the most advanced and flexible editing platform that converts existing designs from InDesign® and Illustrator® into smart templates, while fitting seamlessly into any stack or leveraging data from any system. With its user-friendly online editor, your smart templates can output for virtually any digital ad, or ecommerce platform and even print output. Plus, lockable elements help you protect your brand assets.

CHILI GraFx is built for multi-national, enterprise companies producing multichannel graphics at scale.

Companies who love CHILI publish

Find us here

We’re a rapidly growing global business. Want to join us?

Aalst, Belgium

Korte Keppestraat 9, bus 11
9320 Aalst, Belgium
+32 2 888 65 11

Chicago, USA

222 S Riverside Plaza
Chicago, IL 60603, United States
+1 (646) 741-5276

Work from home

Working from home is the 'new normal', but we're always happy to welcome you at one of our offices.

Scale your graphic production with creative automation