Blogs

Claude Design vs. CHILI GraFx's ability to produce millions of variants

Product

Claude Design vs. CHILI GraFx: One designs an asset. The other ships a million correct ones.

AI has made generating a beautiful advertisement easy; producing fifty thousand legally compliant, on-brand variants of it across sixteen languages by Friday is a completely different business.

Bram Verniest

May 1, 2026

Latest articles

GraFx Studio Components - Retail Pricing Variants

Product

Components are live: Build Once, Reuse Everywhere in GraFx StudioComponents just landed in GraFx Studio: reusable, centrally managed, variable-enabled design building blocks! . . .

Ward De Langhe

Apr 9, 2026

Product,

Marketing

Bynder DAM & GraFx Studio: High-End Print and Digital Output at ScaleBynder governs your brand assets brilliantly. But in Retail, the real bottleneck was never finding the right file. It was producing the right output, in the right format, for the r . . .

Kees Henniphof

Mar 19, 2026

Frame showing GraFx Labs - New Experimental Features

Product,

Marketing

Introducing GraFx Labs: Shaping the Future of AI-Powered Creative AutomationWhat if you could test tomorrow's creative tools today — and have a direct say in what they become? That's the idea behind GraFx Labs, a brand new section inside the CHILI GraFx pl . . .

Bram Verniest

Feb 25, 2026

From InDesign to CHILI GraFx to Multichannel output

Product

Scaling Adobe® InDesign® output with CHILI GraFxEvery enterprise has an Adobe® InDesign® design backbone: the hero files your studio sweats over, the layouts your brand lives in. But when “one campaign” becomes 196 asset types, . . .

Ward De Langhe

Jan 13, 2026

Product,

Marketing

Do more in 2026. Calculate your CHILI GraFx ROI today.2026 will be all about doing more and moving faster with your current design team. CHILI GraFx is the engine to get you there. Now, you can calculate your CHILI GraFx ROI based on . . .

Kees Henniphof

Dec 18, 2025

Product

How Does CHILI GraFx Work? Features, Benefits, and Everything You Need to KnowCreative production at scale doesn’t have to be chaotic. CHILI GraFx turns complex brand execution into an automated, intelligent workflow. It’s built for speed, control, and seaml . . .

Kees Henniphof

Dec 8, 2025

Product

Why GraFx Studio Outperforms Publisher — And What It Means for Your WorkflowUnlock faster production, smarter automation, and true omnichannel output. Designed as the next step beyond Publisher, GraFx Studio turns templates into responsive design systems t . . .

Bram Verniest

Dec 2, 2025

Marketing,

Product

Accelerate Global Campaigns with CHILI GraFxIf you've spent time in field marketing for a global brand – managing the complex dance between centralized demand gen teams and country marketers across diverse regions – you know . . .

Kees Henniphof

Oct 31, 2025

Chill Chips - brand consistent adverts across media and locales.

Marketing,

Product

Hyperpersonalization with CHILI GraFx: How Retailers Scale RelevanceHyperpersonalization is no longer optional for large FMCG retailers. Today, it's how you keep relevance, grow basket size, and move faster than competitors. . . .

Kees Henniphof

Oct 14, 2025

Marketing,

Product

How CHILI GraFx Empowers Design Leaders to Scale Creative Operations We recently had an inspiring conversation with Jim, a creative leader at a Fortune 500 company, who’s guiding a young design team through big changes. Like many in today’s market, . . .

Kees Henniphof

Oct 8, 2025

Product

Create text for every market with CHILI GraFx global language supportGlobal campaigns demand multi-script text capabilities. CHILI GraFx’s powerful text features keep your typography looking great in every language and script (Arabic, Indic, Hebrew, . . .

Branko Trifunovic

Sep 26, 2025

Product

GraFx Experience: Scaling Local Marketing Without Losing Brand ControlWe have all been there: Your central campaign team creates a brilliant campaign. But by the time it reaches your field offices, franchisees, and local markets, it's either diluted, . . .

Ward De Langhe

Sep 23, 2025

Product

Unified Image Upload & Browsing for Speed and Brand ControlGraFx Studio now eliminates the productivity drain of switching between tools for image uploads and browsing. . . .

Branko Trifunovic

Sep 17, 2025

GraFx Brand Kits - Hero Image

Product

Introducing GraFx Brand Kits: Making Brand Consistency EffortlessGraFx Brand Kits has landed – the new Brand Management app for CHILI GraFx . . .

Branko Trifunovic

Jul 24, 2025

Marketing,

Product

What Employees Really Want from AI in Visual Content Automation Artificial intelligence (AI) is rapidly reshaping industries of all kinds, from healthcare and finance to marketing and design. But as AI takes on a growing role in creative fields . . .

Ward De Langhe

Jul 17, 2025

Marketing,

Product

Agencies in the Age of AI: The ‘Make or Buy’ DilemmaGlobal agency networks are facing a strategic crossroads. The rise of AI and automation has not only reshaped the creative process but also forced a critical question to the forefr . . .

Kevin Goeminne

Jul 11, 2025

Marketing,

Product

Research proves: Multichannel Shopper Marketing Wins Shopper Marketing has one goal: drive conversion at the point of decision. But in today’s fragmented media landscape, relying on a single channel won’t cut it, as a recent scientif . . .

Kees Henniphof

Jul 3, 2025

Marketing,

Product

Why AI-Powered Automation Is the Next Big Leap for Data-Driven Graphics ProductionImagine this. You’re a production manager in the in-house agency of a large retail brand. Every week, you’re tasked with producing a series of promotional folders: region-specific . . .

Bram Verniest

Jun 19, 2025

Product

FMCGs Go Global with CHILI GraFx for Shopper MarketingIn-store influence happens in seconds. Now your content can keep up. At CHILI publish, we’re proudly introducing a solution purpose-built for global FMCG brands and their agencies: . . .

Kees Henniphof

May 22, 2025

Automation,

Smart Templates

GraFx Studio: Your Programmatic Marketing EngineWhat if you never had to start another marketing campaign from scratch? With CHILI GraFx, you can build on-brand, ready-to-use assets for every marketing touchpoint – delivered con . . .

Automation,

Smart Templates

The Secret Sauce of Real Estate MarketingTired of slow and expensive real estate marketing? In this episode of CHILIpulse, Branko Trifunovic and Bram Verniest reveal how smart templates and personalized, data-driven autom . . .

Automation,

Smart Templates

DAM Fast: Keepeek's 2-Day Connector BuildManaging a growing volume of media assets across platforms is a challenge many marketing and creative teams face. But what if your DAM could speak directly to your creative automat . . .
Direct Mail template in CHILI GraFx

Marketing,

Product

How CHILI GraFx Outperforms Traditional Direct Mail SoftwareIn a marketing landscape where digital content has dominated, direct mail is resurgent. Both large brands and direct mail providers now recognize the unique power of print to conne . . .

Kees Henniphof

Dec 16, 2024

Product

Say Goodbye to Creative Bottlenecks: The CHILI GraFx Update that Redefines Graphic ProductionThis is the update that changes everything! The latest release of CHILI GraFx will boost your creative production with incredible new features like smart anchoring, layout presets, . . .

Ward De Langhe

Nov 22, 2024

Marketing,

Product

In-House Direct Mail Software: A Smart Strategy for Modern Brand LeadersIt’s no secret that we’re constantly bombarded with digital marketing content. But here’s a surprising fact: direct mail is making a notable comeback and today, it is more relevant . . .

Kees Henniphof

Nov 20, 2024

Acquia DAM & CHILI GraFx -Seamless Connection

Product

Automate Creative Flow with Acquia DAM & CHILI GraFxStruggling with creative bottlenecks or disconnected workflows? The Acquia DAM Connector for CHILI GraFx empowers your team to streamline campaign production, ensuring efficiency, . . .

Pieterjan Blondeel

Sep 13, 2024

Marketing,

Product

Why Move to CHILI GraFx?CHILI publish has been driving change in graphic production technology and automation since 2010. Today, CHILI GraFx is the culmination of our work, and has launched a new era in c . . .

Flora Nkuranga

Dec 18, 2023

CREATE,

Product

Leveraging the Power of Actions in GraFx Studio: A Journey into Interactive Smart TemplatesIn the dynamic world of web design, JavaScript has been a pivotal game-changer, transforming the static nature of early websites into vibrant, interactive experiences. . . .

Sean Crowe

Nov 28, 2023

Product,

CHILIpulse

CHILIpulse: Keep up with all things CHILI GraFxCHILI publish launches CHILIpulse, a new channel to keep you updated on CHILI GraFx product news. . . .

Kees Henniphof

Mar 15, 2023

Marketing,

Product

Building the Publisher InterfaceIn March, our dev team released the Publisher Interface. We created it to solve a browser issue faced by our clients using CHILI. Working on the wrapper, we realized that it would . . .

Sean Crowe

Oct 27, 2022

Marketing,

Product

The Power of Smart Templates – Deep Dive 1In article one of this series, you might remember, we took a 10,000 ft overview of what GraFx Publisher Smart Templates are. We looked at where and how they are created, and some c . . .

Jeroen Cosyn

Sep 29, 2022

Marketing,

Product

The power of Smart TemplatesIf you’ve heard of CHILI GraFx, chances are you’ve heard of Smart Templates. They’re the technology at the very center of our Creative Automation platform. As I write, they are st . . .

Jeroen Cosyn

Aug 24, 2022

Marketing,

Product,

Guest Blog

Why move to SaaS when scaling your graphic production in 2022 and beyondSaaSification is a journey—and an exciting one. Immediately on embarking, you’ll begin to see the power of the cloud to offer win/win opportunities that benefit both customers and . . .

Jasper De Craecker

Apr 27, 2022

Marketing,

Product

How the Creative Automation Score (CAS) will help you score off the competition. Creative talent is the key to making your marketing materials, packaging, and other graphical output truly unique. But talent takes time, and time is scarce. Creative automation he . . .

Kevin Goeminne

Jun 30, 2021

Product,

Marketing

How digital brand guidelines in brand portals make everyone create better visuals It’s a fact that many designers and marketers can struggle with the increased demand for visual content creation, with the need to deliver faster and faster results adding even mor . . .

Maya Staels

Apr 28, 2021

Product,

Company

Legacy CHILI publisher software end-of-life March 31st, 2022CHILI publish winds down development of its perpetually licensed on-premises product, CHILI publisher, and shifts development resources to its managed cloud service, CHILI publishe . . .

Flora Nkuranga

Apr 26, 2021

Marketing,

Product

Why should you consider Creative Automation?There’s no denying that creativity is the lifeblood that drives marketers to create exciting campaigns and reach customers in new and relevant ways. It’s the reason so many creativ . . .

John Arnsdorf

Mar 31, 2021

web2print customization cycle

Marketing,

Product

5 answers to the most common web2print customization questionsGranted, life under lockdown came with its fair share of challenges, but it also brought about some interesting opportunities that raised the bar for e-commerce personalization and . . .

Sylvain Westerloppe

Jan 27, 2021

Product,

Marketing,

Company

Why the future of visuals is smart, modular, and dynamic Producing visuals comes with its own set of challenges. Traditionally, this happens in a 5-step process: brief, create, review, approve, and modify for different uses. Next to requ . . .

Ward De Langhe

Dec 15, 2020

Marketing,

Product,

Company

If R&D, then CC – how the backend of customer-centricity worksYou know those moments when life gets you thinking about business? The SpaceX Dragon mission got me thinking about the link between customer-centricity and product development. . . .

Ward De Langhe

Jun 23, 2020

Visual of the choice between working with agency or in-house graphics production

Marketing,

Product

[2021 Marketing] How Adidas tackled the internal vs. external creative challengeDo you have all your graphic design work taken care of in-house? Or do you outsource to external agencies? And are you still wondering if you made the right choice? Trust me – yo . . .

Flora Nkuranga

Mar 24, 2020

Marketing,

Product,

Guest Blog

What bpost learned about printed in-home advertising and marketing automationThe Belgian Post operator, bpost, has recently done extensive research on how brands can improve the relationship with their customers. The research identifies the behaviors that m . . .

Pierre Demarets

Oct 31, 2019

Marketing,

Product

The right frame of mind - making a disruptive impact with lateral thinking We all face challenges in our everyday lives, but it’s often far too easy to fall back into the same problem-solving behaviors. We tackle those tasks head on, trying to think verti . . .

Piet Saegeman

Sep 6, 2019

Marketing,

Product

Going Postal: The most overlooked touchpoint in your customer journey How Postal Organizations drive brand appreciation with in-home advertising. . . .

Piet Saegeman

Aug 8, 2019

People,

Product

The right building blocks - how automation can save any brand from costly mistakesCHILI publish customer success manager Iurie Protascic on the solution to human errors in the design process . . .

Iurie Protascic

Apr 10, 2019

Product,

Company

Design automation is about creating new jobs, not rendering existing ones obsolete"Template creators" – the other graphic designers . . .

Nico Potvin

Mar 5, 2019

Product

#programmerday – building a community one commit(ment) at a time"Technology, frameworks and modules all working together to create powerfull applications and user experiences." . . .

Bram Verniest

Sep 13, 2017

Marketing,

Product

The #DAMNY learnings? SSOT it - expand your DAM.I’m convinced online editing will be the next big thing disrupting the DAM market. There are synergies to be explored and monetized. And as it turns out - the DAM crowd seems to ag . . .

Kevin Goeminne

Jun 1, 2017

Product

Ready to rock our digital packaging hal(l)o at Xeikon café.With 70% of the consumers letting the shopping spree spur of the moment determine their on-site purchase, it’s safe to say print packaging is an essential trigger in the purchase p . . .

Kevin Goeminne

Mar 28, 2017

Product

Not all consumers who wander are lostIn a consuming world of instant gratification, it’s not easy for brands to keep the wandering eye of their target audience on their products . . .

Geert Fransen

Nov 3, 2016

Marketing,

Product

Hasten slowlySetting goals and achieving them does not happen overnight. Like the tortoise in Aesop’s tale, it requires zeal, focus, and perseverance. Quitting before reaching the finish line i . . .

Fabian Prudhomme

Sep 13, 2016

Marketing,

Product

Well, I’ll be Henry Stewart DAMned…Content comes in all shapes and sizes. Managing that content is vital. Downloading, renaming, backing up, rating, grouping, archiving, optimizing, maintaining, thinning, and export . . .

Kevin Goeminne

Aug 4, 2016