When the margin of error is small, Precision Marketing relies on CHILI publisher to drive its best-of-breed retail e-commerce solution

The #UGE differentiator – data-driven asset generation

The struggle – establishing a direct customer connection

Property Connects is aimed at the housing market. A direct marketing platform that puts real estate agents and property developers in direct contact with house sellers, buyers, and renters from a database of over 20 million named, Acorn profiled contacts and unnamed data for every household in the UK. Precision Marketing wanted to become a marketing services partner via this platform and not only connect people, but also provide them with the tools to create, nurture and validate that relationship. All that was missing was the tech to support all aspects of the business from data to creation to print to digital.

“We wanted a solution that could provide a complete user journey for our customers today and in the future,” says Gary Howard, CDO at Precision Marketing. “But finding a solution that could deliver the right combination of user experience and data-driven performance was a challenge until we found the CHILI publisher, the Universal Graphics Engine.”

The solution – becoming your client’s online marketing hub

CHILI publisher proved to be the composition engine Precision Marketing needed to create a complete, closed-loop, user journey for the creation of data-driven marketing campaigns within Precision Connects.

The Connects platform allows users turn their market insights into actionable data that CHILI publisher uses to create variable content and graphics. The user-friendly interface of the Connects platform means even first-time users can easily create data-driven marketing assets that best meet their goal, be it web-to-print or web-to-mail.

Marketing data can thus be used to address specific audiences and create a highly customized piece. If needed, the completed marketing piece can then be sent for approval or can move directly to production.

“Originally, CHILI publisher was an anonymous solution we could tailor to a level of identity that was our own. Along the way, it evolved into our backbone,” says Gary Howard. “It is such a communication streamliner that it has become an online marketing hub where our clients store all their marketing collateral.”

The #UGE benefits – completing the customer journey

After only three months of operation, Precision Marketing has realized an 80 percent reduction in file creation time, while time to press and to mail was reduced from 2 days to 2 hours.

By automating the direct mail process, Precision Marketing delivers greater value for their clients while increasing the margin on each item they produce. The company now receives production-ready files, 24/7 without any human intervention.

“The UGE is truly a universal publishing tool, not just a web2print online editing tool. We have 2 people creating templates full-time, and we’re expecting more. By combining CHILI publisher with our digital printing capabilities, we anticipate that we can go lights-out shortly, scale to high volumes, expand our business and venture into new vertical markets,” concludes Gary Howard.

Gary Howard

Chief Digital Officer

The company – a SPICY star

As one of the UK’s largest marketing service providers, Precision Marketing Group offers its clients a complete range of marketing materials that generate a positive return on their marketing investment. This is provided via Precision Connects, a multi-vertical online marketing hub that enables users to run hyper-local marketing campaigns, using data modeled to match their specific customer profiles through an automated online process. It is a direct marketing platform that enables Estate Agents and Property Developers to market directly to house sellers, buyers, and renters from a database of over 20 million named contacts.

Product

Customer

Precision Marketing

http://property.precisionconnects.co.uk/

Partner

Workflowz

http://www.workflowz.com

Problem

The company missed a composition engine to position the Precision Connect e-commerce tool as an all-shop solution.

Solution

CHILI publisher, the Universal Graphics Engine, proved to be the perfect composition engine to be integrated into the best-of-breed technology stack.

Timing

The #UGE was fully operational and delivering ROI after 3 months.

Economy

Press to mail time has been reduced from 2 days to 2 hours’ time.

Result

Elevating Precision Connect to an e-commerce site that delivers web2print and web2mail solutions, fully client-tailored.

Tools

  • CHILI InDesign® plug-in
  • CHILI back-end

Ease-of-use
-ization potential
Business generator

Other SPICY stars