Blogs

Product

FMCGs Go Global with CHILI GraFx for Shopper Marketing

In-store influence happens in seconds. Now your content can keep up. At CHILI publish, we’re proudly introducing a solution purpose-built for global FMCG brands and their agencies: CHILI GraFx for Shopper Marketing.

Kees Henniphof

May 22, 2025

Latest articles

Automation,

Smart Templates

GraFx Studio: Your Programmatic Marketing EngineWhat if you never had to start another marketing campaign from scratch? With CHILI GraFx, you can build on-brand, ready-to-use assets for every marketing touchpoint – delivered con . . .

Automation,

Smart Templates

The Secret Sauce of Real Estate MarketingTired of slow and expensive real estate marketing? In this episode of CHILIpulse, Branko Trifunovic and Bram Verniest reveal how smart templates and personalized, data-driven autom . . .

Automation,

Smart Templates

DAM Fast: Keepeek's 2-Day Connector BuildManaging a growing volume of media assets across platforms is a challenge many marketing and creative teams face. But what if your DAM could speak directly to your creative automat . . .

Marketing,

Product

How CHILI GraFx Outperforms Traditional Direct Mail SoftwareIn a marketing landscape where digital content has dominated, direct mail is resurgent. Both large brands and direct mail providers now recognize the unique power of print to conne . . .

Kees Henniphof

Dec 16, 2024

Product

Say Goodbye to Creative Bottlenecks: The CHILI GraFx Update that Redefines Graphic ProductionThis is the update that changes everything! The latest release of CHILI GraFx will boost your creative production with incredible new features like smart anchoring, layout presets, . . .

Ward De Langhe

Nov 22, 2024

Marketing,

Product

In-House Direct Mail Software: A Smart Strategy for Modern Brand LeadersIt’s no secret that we’re constantly bombarded with digital marketing content. But here’s a surprising fact: direct mail is making a notable comeback and today, it is more relevant . . .

Kees Henniphof

Nov 20, 2024

Product

Automate Creative Flow with Acquia DAM & CHILI GraFxStruggling with creative bottlenecks or disconnected workflows? The Acquia DAM Connector for CHILI GraFx empowers your team to streamline campaign production, ensuring efficiency, . . .

Pieterjan Blondeel

Sep 13, 2024

Marketing,

Product

Why Move to CHILI GraFx?CHILI publish has been driving change in graphic production technology and automation since 2010. Today, CHILI GraFx is the culmination of our work, and has launched a new era in c . . .

Flora Nkuranga

Dec 18, 2023

CREATE,

Product

Leveraging the Power of Actions in GraFx Studio: A Journey into Interactive Smart TemplatesIn the dynamic world of web design, JavaScript has been a pivotal game-changer, transforming the static nature of early websites into vibrant, interactive experiences. . . .

Sean Crowe

Nov 28, 2023

Product,

CHILIpulse

CHILIpulse: Keep up with all things CHILI GraFxCHILI publish launches CHILIpulse, a new channel to keep you updated on CHILI GraFx product news. . . .

Kees Henniphof

Mar 15, 2023

Marketing,

Product

Building the Publisher InterfaceIn March, our dev team released the Publisher Interface. We created it to solve a browser issue faced by our clients using CHILI. Working on the wrapper, we realized that it would . . .

Sean Crowe

Oct 27, 2022

Marketing,

Product

The Power of Smart Templates – Deep Dive 1In article one of this series, you might remember, we took a 10,000 ft overview of what GraFx Publisher Smart Templates are. We looked at where and how they are created, and some c . . .

Jeroen Cosyn

Sep 29, 2022

Marketing,

Product

The power of Smart TemplatesIf you’ve heard of CHILI GraFx, chances are you’ve heard of Smart Templates. They’re the technology at the very center of our Creative Automation platform. As I write, they are st . . .

Jeroen Cosyn

Aug 24, 2022

Marketing,

Product,

Guest Blog

Why move to SaaS when scaling your graphic production in 2022 and beyondSaaSification is a journey—and an exciting one. Immediately on embarking, you’ll begin to see the power of the cloud to offer win/win opportunities that benefit both customers and . . .

Jasper De Craecker

Apr 27, 2022

Marketing,

Product

How the Creative Automation Score (CAS) will help you score off the competition. Creative talent is the key to making your marketing materials, packaging, and other graphical output truly unique. But talent takes time, and time is scarce. Creative automation he . . .

Kevin Goeminne

Jun 30, 2021

Product,

Marketing

How digital brand guidelines in brand portals make everyone create better visuals It’s a fact that many designers and marketers can struggle with the increased demand for visual content creation, with the need to deliver faster and faster results adding even mor . . .

Maya Staels

Apr 28, 2021

Product,

Company

Legacy CHILI publisher software end-of-life March 31st, 2022CHILI publish winds down development of its perpetually licensed on-premises product, CHILI publisher, and shifts development resources to its managed cloud service, CHILI publishe . . .

Flora Nkuranga

Apr 26, 2021

Marketing,

Product

Why should you consider Creative Automation?There’s no denying that creativity is the lifeblood that drives marketers to create exciting campaigns and reach customers in new and relevant ways. It’s the reason so many creativ . . .

John Arnsdorf

Mar 31, 2021

Marketing,

Product

5 answers to the most common web2print customization questionsGranted, life under lockdown came with its fair share of challenges, but it also brought about some interesting opportunities that raised the bar for e-commerce personalization and . . .

Sylvain Westerloppe

Jan 27, 2021

Product,

Marketing,

Company

Why the future of visuals is smart, modular, and dynamic Producing visuals comes with its own set of challenges. Traditionally, this happens in a 5-step process: brief, create, review, approve, and modify for different uses. Next to requ . . .

Ward De Langhe

Dec 15, 2020

Marketing,

Product,

Company

If R&D, then CC – how the backend of customer-centricity worksYou know those moments when life gets you thinking about business? The SpaceX Dragon mission got me thinking about the link between customer-centricity and product development. . . .

Ward De Langhe

Jun 23, 2020

Marketing,

Product

[2021 Marketing] How Adidas tackled the internal vs. external creative challengeDo you have all your graphic design work taken care of in-house? Or do you outsource to external agencies? And are you still wondering if you made the right choice? Trust me – yo . . .

Flora Nkuranga

Mar 24, 2020

Marketing,

Product,

Guest Blog

What bpost learned about printed in-home advertising and marketing automationThe Belgian Post operator, bpost, has recently done extensive research on how brands can improve the relationship with their customers. The research identifies the behaviors that m . . .

Pierre Demarets

Oct 31, 2019

Marketing,

Product,

HR

The right frame of mind - making a disruptive impact with lateral thinking We all face challenges in our everyday lives, but it’s often far too easy to fall back into the same problem-solving behaviors. We tackle those tasks head on, trying to think verti . . .

Piet Saegeman

Sep 6, 2019

Marketing,

Product

Going Postal: The most overlooked touchpoint in your customer journey How Postal Organizations drive brand appreciation with in-home advertising. . . .

Piet Saegeman

Aug 8, 2019

People,

Product

The right building blocks - how automation can save any brand from costly mistakesCHILI publish customer success manager Iurie Protascic on the solution to human errors in the design process . . .

Iurie Protascic

Apr 10, 2019

Product,

Company

Design automation is about creating new jobs, not rendering existing ones obsolete"Template creators" – the other graphic designers . . .

Nico Potvin

Mar 5, 2019

Product

#programmerday – building a community one commit(ment) at a time"Technology, frameworks and modules all working together to create powerfull applications and user experiences." . . .

Bram Verniest

Sep 13, 2017

Marketing,

Product

The #DAMNY learnings? SSOT it - expand your DAM.I’m convinced online editing will be the next big thing disrupting the DAM market. There are synergies to be explored and monetized. And as it turns out - the DAM crowd seems to ag . . .

Kevin Goeminne

Jun 1, 2017

Product

Ready to rock our digital packaging hal(l)o at Xeikon café.With 70% of the consumers letting the shopping spree spur of the moment determine their on-site purchase, it’s safe to say print packaging is an essential trigger in the purchase p . . .

Kevin Goeminne

Mar 28, 2017

Product

Not all consumers who wander are lostIn a consuming world of instant gratification, it’s not easy for brands to keep the wandering eye of their target audience on their products . . .

Geert Fransen

Nov 3, 2016

Marketing,

Product

Hasten slowlySetting goals and achieving them does not happen overnight. Like the tortoise in Aesop’s tale, it requires zeal, focus, and perseverance. Quitting before reaching the finish line i . . .

Fabian Prudhomme

Sep 13, 2016

Marketing,

Product

Well, I’ll be Henry Stewart DAMned…Content comes in all shapes and sizes. Managing that content is vital. Downloading, renaming, backing up, rating, grouping, archiving, optimizing, maintaining, thinning, and export . . .

Kevin Goeminne

Aug 4, 2016