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In the context of CHILI GraFx, API-first means that our platform is designed with the application programming interface (API) at the forefront. It’s open and it’s comprehensive, ensuring seamless integration with other software and systems, providing developers with the flexibility to build custom solutions, and also extend the capabilities of CHILI GraFx. In fact, our API is so comprehensive that we use it to build our own applications like GraFx Studio.

The CHILI GraFx API provides developers with the building blocks to create custom integrations and automate workflows, essentially offering direct access to the platform's core functions to customize functionality and build solutions. The Connector Framework, on the other hand, provides the ability to pre-build integrations for widely-used MarTech systems like DAM and PIM systems. This enables users to quickly connect CHILI GraFx with other software solutions without the need for custom development. It simplifies the process of integrating CHILI GraFx into your existing tech stack, allowing for rapid deployment.

The SDK for GraFx Studio is a set of development tools designed to facilitate the integration of GraFx Studio into your own applications and solutions. It provides libraries, code samples, and documentation that enable developers to integrate and customize the capabilities of GraFx Studio, ensuring a seamless experience within their own solutions. Essentially, the SDK makes it easier for developers to harness the full potential of CHILI GraFx’s creative automation within their own digital environments.

You can find documentation for integrating CHILI GraFx, using our GraFx Studio SDK, etc. on our Documentation Page, and up-to-date repositories and more on our GitHub Page. We also provide dedicated Developer licenses (see our Pricing Page). And if you’d like to speak to a member of our team, please contact us - we’d love to hear from you!

The CHILI GraFx platform serves businesses across the globe in the Brand, Agency, and Retail spaces. Frequent use cases include Multichannel Graphics Production, Social Media Visuals, Brand Enablement, e-Commerce Graphics, Web to Print Automation, and Variable Data Publishing (VDP). Our customers include many well known brands like Airbus, Mars, Electrolux, Coca-Cola, American Cancer Society, Papirify, HH Global, Dot.It, ARiSTiD, and many others.

Creative automation is technology that enables brands and agencies to create at scale. By boosting the graphic production of multichannel print, digital, and animated output variants, unprecedented scalability in brand communications is made possible.

CHILI GraFx creative automation enables plug-and-play connections with data and media sources into design Smart Templates. This saves time and boosts graphic production. You can create a limitless number of diverse, personalized graphics based on your exact campaign requirements. Moreover, output can be created through headless production or a self-serve portal.

Key benefits of creative automation include:

- For design and production teams, creative automation can dramatically amplify their output, shedding repetitive tasks and unlocking creative potential.
- Creative automation boosts brand enablement, offering the capability to efficiently fine-tune content at scale for diverse audiences, be it local or global, and across all mediums.
- Maintaining brand integrity by ensuring that content aligns flawlessly with brand guidelines, guaranteeing quality and consistency.
- The ability to integrate with existing marketing infrastructure and data sources, and provide headless production of an almost infinite number of design and content variants.
- Creative automation increases the value of data by enabling the automated creation at scale of personalized and localized, on-brand assets for any channel, be it print, digital, or motion graphics.