SUTTLE-STRAUS DOESN’T SETTLE FOR LESS THAN CHILI PUBLISHER

Suttle-Straus turned it S4 Marketing Resource Center into 360° e-commerce storefront platform after integrating CHILI publisher.

The struggle - missing link

Suttle-Straus has its roots in the manufacturing side and the facility space to prove it. 2 large buildings filled with offset, digital and finishing production equipment show the elaborate expertise of the company. But there can be no service without strategy, as Ted Straus, EVP/COO at Suttle-Straus, indicates: “Our print results are excellent, but we also wanted to be focused on where our customers are headed. We wanted to build the same conversation with them from a marketing perspective.” So the company created the S4 Marketing Resource Center (MRC). The goal was to easily deliver brand marketing campaigns consistently across all channels by closing the gap between corporate marketing control and the customer’s end users. The dynamic document editing capability would be a key feature and unfortunately the one missing link to complete the solution.

The solution - integrable tool

Suttle-Straus found CHILI publisher after some market research. The open API and scalable integration option immediately appealed to the company who wanted to build a one-stop-shop solution, rather than outsourcing bits and parts here and there. Soon it became clear they could leverage CHILI publisher as the key technology to promote its dynamic document editing capability. Brett Donelan, Premedia Manager Suttle-Straus puts it this way: “The designers were enamoured by the ease-of-use and the speed at which you can get a template up on the web. Our marketing crew was impressed with the scalability and the features.”

The benefits - one-stop-shop

The S4 MRC platform is designed to streamline the marketing management process from initial design to final distribution. The integration of CHILI publisher validated the company’s promise towards it customers. Whether it’s sending a direct marketing campaign locally, updating in-store displays, or any other distributed marketing action, Suttle-Straus now has all the solutions it needs to combine versatile eCommerce and media building tools into one comprehensive platform. Simplifying a customer’s workflow while simultaneously allowing for centralized marketing control, it is finally possible.

Ted Straus

EVP/COO at Suttle-Straus

The company - a SPICY star

This family-owned company is a marketing services provider, specialized in offering comprehensive marketing solutions to markets like commercial printing, direct mail, creative services, technology groups, large format, fulfilment and distribution services. Now in its fourth generation, Suttle Strauss strives to foster a culture of continuous improvement within the organization through a forward-thinking approach to communication solutions and technology. CHILI publisher proved an essential element in the development of the S4 MRC platform, which streamlines processes while unifying brand messaging across multiple locations, networks, and sales channels.

Product

Customer

Suttle-Straus

Suttle-Straus Madison, Wisconsin, US

http://www.suttle-straus.com

Problem

No dynamic document editing capabilities in their S4 marketing resource center, an e-commerce platform.

Solution

Scalable online editing solution that allows for easy customization of marketing material according to brand guidelines.

Timing

Swift implementation, short turnaround for document editing.

Economy

Higher turnover in marketing material development, unlocking new business potential.

Result

An in-house storefront that helps customers by streamlining the marketing management process from initial design to final distribution.

Tools

  • CHILI converter plug-in to easily convert Adobe Indesign document into customizable online format
  • CHILI editor, online lay-out tool
  • CHILI backoffice to store documents

Scalability
Ease-of use
Total control

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