Franchise marketing with Smart Templates

Franchising is all about consistency. How can franchisors and franchisees work together while maintaining a single consistent marketing presence?

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Marketing a franchise business: a delicate balance

While the franchisor wants to maintain a strong, consistent, and recognizable brand, the franchisee must have a certain degree of autonomy. How can franchisees enjoy a certain degree of freedom while strictly following the franchise’s brand identity guidelines?

  • Strong franchise brand
  • Freedom for franchisee
  • Follow brand identity guidelines

Why franchisees need to be able to do their own marketing

Franchisees operate in their local market and need the freedom to connect to their community. Smart templates give franchisees the tools they need to localize, customize, and personalize marketing their materials. Franchisors can rest assured the brand is protected because the brand identity guidelines are built-in.

  • Franchisees connect to their community
  • Tools to adapt their marketing materials
  • Brand is protected

Data-driven marketing: the key to scale for franchise marketing

Many franchisors have extensive data sets with information about individual franchises, products, prices, and promotions. Connecting this data to Smart Templates lets companies execute marketing campaigns at scale, with zero errors.

  • Use data sets
  • Connect data to Smart Templates
  • Execute marketing campaigns at scale

Ted Straus

Our print results are excellent, but we also wanted to be focused on where our customers are headed. We wanted to build the same conversation with them from a marketing perspective.

Want to learn more? Get in touch!

Contact us to learn all about CHILI publisher and how it can take your real estate marketing to the next level.

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