8 million
locally priced POS displays a month, 1,200 stores.
Produce more — Output set by what the business requires, not by studio capacity.
Creative Automation Platform
Brand-aware AI for multichannel campaigns
CHILI GraFx is the creative automation platform where designers, local teams and AI agents work from one governed design system. It turns approved designs into every size, language, channel and market variant your campaigns need, across print, digital and animated formats.
Our Customers
Discover how global brands, retailers and agencies use CHILI GraFx
- Airbus
- JYSK
- Coca-Cola
- Tesco
- McDonald's
- Victorinox
- Publicis Groupe
- Subway
- Carrefour
- Sisley Paris
- adidas
- Intermarché Super
- Colruyt Group
- M&T Bank
- HH Global
- ARISTID
- FoodGenius
What is a creative automation platform?
A creative automation platform turns approved designs into design systems with your brand rules built in. From one design system, it produces every size, language, channel and market variant a campaign needs. Variants are generated from data, or created by local teams within the rules you set. Designers build each design once instead of resizing and versioning by hand. Brand and campaign teams know every output follows the same rules, wherever it is made.
How CHILI GraFx works
Design once, then let the platform do the versioning. CHILI GraFx connects your designers, your data and your local teams in one flow, with brand-aware AI working at every step.
Build design systems in GraFx Studio
Designers build design systems in GraFx Studio, or convert existing Adobe® InDesign® and Photoshop® documents with the GraFx Studio Exporter plugins. They set the layout behavior and lock the brand rules, and decide exactly what others can change. In Run Mode, they test the design system the way end users will use it before it goes live.
Automate repetitive design work with brand-aware AI
GraFx Genie is the brand-aware AI across the creative automation platform. It works inside your active design system and brand kit, so its output follows your rules every time. Smart Crop finds the subject of every image and positions it correctly in each layout. With the Design Agent, designers describe what they need in a chat and the agent builds layouts, variables and animations from your brand kit.
Connect your DAM, PIM and data sources
CHILI GraFx works with your DAM, PIM and the other systems you already use. Through the GraFx Connector Framework and the CHILI GraFx API, your design systems pull in approved assets and live data, such as product details and prices, so campaigns can run automatically at any volume.
Give local teams on-brand self-serve design
With GraFx Experience portals, franchisees, stores and regional teams adapt approved designs for their market, language and price. Brand rules are built into every design system, so local teams move fast and the brand stays intact.
Produce multichannel campaigns from one design system
Turn one design system into a complete multichannel campaign: print-ready PDFs for posters, flyers and in-store displays, digital banners, social media formats and animated content. Every format follows the same brand rules, so the campaign looks consistent in every channel and market, without manual resizing, reformatting or version cleanup.
Local stores used to struggle with one-size-fits-all campaigns; now they self-serve their own store-specific content in minutes with full brand control with CHILI GraFx.
Creative automation results
80%
of creative tasks are handled by brand marketers themselves.
Adapt locally — Resizing, versioning, and localization move to the teams in charge.
$20 million
saved in agency spend in the first year of implementation.
Cut agency costs — Routine production moves in-house, so agency budget goes to the work that needs it.
Meet CHILI GraFx
See how one design system becomes a full multichannel campaign: built in GraFx Studio, filled with live data, and adapted by local teams in GraFx Experience. All on brand, all in one creative automation platform.
Frequently asked questions
Get a demo
We render millions of designs every month. We got you.
Bring one upcoming campaign. We'll show you how CHILI GraFx builds the design system, generates the variants and connects to the systems you already use.
What is CHILI GraFx?
CHILI GraFx is the creative automation platform from CHILI publish, positioned as the Brand Execution Platform. Designers build design systems once, and the platform produces every size, language, channel and market variant across print, digital and animated formats. Brand-aware AI is built in: GraFx Genie and the Design Agent take over repetitive work such as cropping images and building layouts, always within your brand rules.
How is a creative automation platform different from a design tool or a DAM?
A design tool makes one asset at a time, and a DAM stores the assets you have already made. A creative automation platform sits between them: it turns approved designs into design systems that generate on-brand variants at scale.
What is creative automation software used for?
Creative automation software produces large volumes of on-brand marketing content without manual design work: resizing campaigns for every channel, localizing them for each market and language, filling in product data and prices for retail promotions, and letting local teams adapt approved designs. CHILI GraFx does this across print, digital and animated formats.
Why is CHILI GraFx called a Brand Execution Platform?
Because it does more than automate design. It takes your brand from the central team to every local market, so campaigns go out on time and on brand in every channel. Creative automation is the engine; brand execution is the result. See the results brand execution delivers.
Does CHILI GraFx replace our DAM?
No. CHILI GraFx is DAM-agnostic and connects to the DAM you already use, with ready-made connectors for systems such as Acquia DAM, Aprimo, Canto, Keepeek and Sitecore Content Hub. For any other DAM with an API, a connector can be built on the Connector Framework. Designers and local teams work with approved assets without downloading and re-uploading files.
Can we use our existing Adobe® InDesign®, Adobe® Photoshop® and Figma files?
Yes. The GraFx Studio Exporter plugins for InDesign, Photoshop and Figma turn your existing designs into GraFx Studio templates, so you don't have to rebuild them. A preflight step flags anything that can't be reproduced exactly before you export.
How does the AI in CHILI GraFx keep content on brand?
GraFx Genie works inside your active design system and brand kit. Its output follows the rules you set, so results are consistent from one run to the next. The Design Agent builds layouts from the same brand kit, so AI-generated work stays within your brand rules.
Can local teams create campaign assets without design skills?
Yes. In GraFx Experience portals, local teams adapt approved designs for their market, language and price. They can only change what the designer has made editable.
How long does it take to get started with CHILI GraFx?
A typical implementation takes about three months to go live. In a demo, we show how CHILI GraFx would work with your own campaigns and systems.
