The Grocery Retail Creative Automation Buyer’s Guide

The ROI of Creative Automation

Research shows creative professionals spend up to 60% of their time on repetitive production tasks: resizing, reformatting, localizing. That's not a resourcing problem. It's a systems problem — and it has a measurable cost. The ROI of Creative Automation is a practical guide for retail marketing and creative operations leaders who need to quantify the value of automating campaign asset production and build a business case that earns executive buy-in.

Brandwidth 2026: The State of Creative Operations in Grocery Retail

Brandwidth 2026 uncovers what's really breaking in grocery retail promotional production. Drawing on 256 marketing leaders across five markets, it reveals why 71% recently suffered a promo production failure, the hidden cost in missed footfall and team burnout, and how the smartest teams are using automation and AI to ship faster, cut errors, and regain control.

Your DAM’s Metadata, Supercharged

Unlock the full potential of your DAM system with Smart Templates! Written by Theresa Regli, Global DAM Expert, this white paper reveals how to transform your DAM into a dynamic content engine, automating personalized, multichannel marketing at scale. Discover how Smart Templates drive efficiency and ROI for your business.

CARREFOUR Boosts Multichannel Graphics Production with CHILI GraFx and ARISTID Retail Technology

CARREFOUR, recognized as a behemoth in the global retail sector owning 1,200 stores, was at a crossroads. With a strong presence in the international market and a reputation for quality and customer satisfaction, the challenge was to transition from a traditional retail model to a futuristic, digitally-powered ecosystem. The goal was to not just keep pace but to set new standards in delivering personalized shopping experiences across multiple channels. Managing and efficiently delivering promotional content at scale, while ensuring it resonated with the individual preferences of millions of customers, was an ambitious task. The company needed to navigate through the complexities of data management, content customization, and the integration of new media platforms without compromising on brand integrity and customer trust.

Revolutionizing Retail Marketing across the Colruyt Group brand portfolio

Drive brand consistency and creative productivity for 30 brands in food, health & well-being, non-food, and energy – that’s the objective Kathleen Bauwens and her in-house agency team set at Belgian retail giant Colruyt Group. An ambitious change program ensued to help the organization to deliver by adopting state-of-the art technology and a new, unified way of working. At the heart of this solution lies an omnichannel content hub designed to streamline the creation process, foster collaboration, and promote a simplified approach to content creation, ensuring uniformity and efficiency across all channels.

Automating your creative ecosystem

Technology has revolutionized creative processes and MarTech integration. While AI offers potential for automation, the reality is nuanced. This white paper by Theresa Regli, Global DAM Expert, explores automating parts of the creative process, enhancing scalability and accelerating time to market for a richer multichannel brand experience.

The Future of Brand Enablement at Scale

In the bustling digital marketplace, brand enablement refers to the strategic execution of a brand identity through the creation, output, and distribution of branded materials. The current market demands brand enablement at an unprecedented and problematic scale. Both vast amounts of data and the needs of expansive global marketing channels (digital and print) drive today’s requirements. In this arena, traditional methods of graphical production cannot produce the sheer volume of on-brand, targeted materials required. Read this white paper to learn how Creative Automation empowers businesses to minimize operational costs and shorten time-to-market of brand initiatives.

INTERMARCHÉ sets a high bar with localized, multichannel retail promotions

Localization has emerged as a major driver for retail success. Shoppers no longer tolerate being targeted with content that isn’t adapted to their local context. Instead, they expect a localized and seamless experience both online and in-store. Learn how INTERMARCHÉ, a major player in the French retail sector, adopted creative automation to transform and generate promotions at scale across their vast network of stores.