In the bustling digital marketplace, brand enablement refers to the strategic execution of a brand identity through the creation, output, and distribution of branded materials. The current market demands brand enablement at an unprecedented and problematic scale. Both vast amounts of data and the needs of expansive global marketing channels (digital and print) drive today’s requirements. In this arena, traditional methods of graphical production cannot produce the sheer volume of on-brand, targeted materials required. Read this white paper to learn how Creative Automation empowers businesses to minimize operational costs and shorten time-to-market of brand initiatives.