INTERMARCHÉ sets a high bar with localized, multichannel retail promotions
Localization has emerged as a major driver for retail success. Shoppers no longer tolerate being targeted with content that isn’t adapted to their local context. Instead, they expect a localized and seamless experience both online and in-store. Learn how INTERMARCHÉ, a major player in the French retail sector, adopted creative automation to transform and generate promotions at scale across their vast network of stores.