Hyperpersonalization with CHILI GraFx: How Retailers Scale Relevance

98% of marketers say personalization is crucial to brand differentiation. But there's a friction point: over half struggle to keep up because their manual production can't scale.

When you're running thousands of stores across regions with different assortments, pricing, languages, and customer segments, the gap between intent and execution becomes a bottleneck that costs you speed, margin, and market position.

This is where hyperpersonalization separates leaders from followers – and where the right enterprise platform becomes your competitive advantage.

What Hyperpersonalization Means (and Why It Matters Now)

Hyperpersonalization goes beyond standard segmentation. It uses real-time data to tailor creative content for each store, customer segment, or individual shopper. Think dynamic pricing, local assortment, regional language and cultural cues, and offers that update automatically across print, in-store, email, app, and social.

For FMCG retail, that translates directly to more relevant promotions, higher conversion, and larger baskets – delivered at the speed of demand, not the speed of your design queue.

The shift is fundamental. Mass marketing is dead. Broad segmentation is table stakes. Retailers who win are those who can deliver the right message to the right shopper in the right store at the right moment – and do it for thousands of locations without adding headcount or sacrificing brand integrity.

The Gap: Why Most Retailers Can't Execute at Scale

The challenges in marketing personalization facing large retailers are operational and expensive:

Fragmented workflows across regions, stores, and agencies make localized campaigns slow and error-prone. When promotional content requires multiple handoffs between central marketing, local teams, agencies, and print vendors, speed drops to a crawl and mistakes multiply.

Manual production bottlenecks emerge the moment you need hundreds or thousands of creative variants. Your design team becomes the constraint. Approval cycles stretch. Time-to-market slips. Competitors learn to move faster.

Brand and legal compliance become nearly impossible to enforce when local teams need flexibility. Lock it down too tight and you lose relevance. Open it up and you risk off-brand execution or regulatory violations.

Multilingual, multi-offer, multi-format complexity drives cost and chaos. Peak promotional periods amplify every weakness in your workflow.

Our Brandwidth 2025 research confirms the scale of the problem: 84% of brands report creative workflow inefficiencies hitting the bottom line. 80% believe automation and AI can bridge that gap – but most haven't found a platform built for enterprise retail reality.

The Solution: Enterprise Visual Content Automation Built for Retail Scale

This is where CHILI GraFx enters the picture – as the engine that turns hyperpersonalization from aspiration into operational reality.

CHILI GraFx combines Smart Templates, AI-powered automation through GraFx Genie, and the robust GraFx Connector framework (and API) to turn data into dynamic, multichannel creative production at the speed and scale enterprise retailers demand.

How It Works in Practice

Smart Templates adapt automatically to sizes, channels, and data inputs while enforcing brand and legal rules. Update an asset once in your Smart Template and it’s instantly ready to output for any channel – print, digital, in-store, social. No manual resizing. No version chaos.

GraFx Experience empowers distributed teams to create, localize, and publish campaigns at speed, all within guardrails set by HQ. Every region can adapt messaging to its market while ensuring total brand consistency.

Data connectivity pulls directly from your product feeds, pricing APIs, CRM, or CDP to drive store-level or customer-level variations. The platform doesn't just template content – it dynamically generates it based on real-time business data.

GraFx Genie brings AI into the workflow to automate design tasks like intelligent resizing, layout optimization, autogrow for variable text lengths, copy fitting, and smart cropping. This reduces manual designer intervention and keeps quality high even when producing thousands of variants.

API-first architecture with SDKs enables headless production and integrates creative automation directly into your existing MarTech stack for programmatic output at scale.

GraFx Brand Kits and granular user management empower local teams with self-serve personalization inside guardrails – giving them speed without sacrificing control.

The result: centralized governance with distributed execution. Brand consistency with local relevance. Enterprise scale without enterprise complexity.

Proof: Real Retailers, Real Scale, Real Results

Major retailers are already seeing an exceptional boost to their personalized marketing with CHILI GraFx.

Carrefour: From Paper Catalog to Data-Driven Personalization at 1,200 Stores

Carrefour faced a transformation challenge familiar to many large retailers: how to shift from a one-size-fits-all paper catalog model to a dynamic, data-driven promotional platform that could serve 1,200 stores across diverse markets.

Working with ARISTID Retail Technology, Carrefour deployed CHILI GraFx as their creative automation engine. ARISTID structured, organized, and enriched Carrefour's proprietary first-party data, then connected it directly to Smart Templates that could generate localized variants at scale.

The results speak to both speed and relevance:

• 17-point increase in customer satisfaction scores
• 2x click rates in new e-catalogs, attracting 200,000 daily visitors
• 8 million locally priced POS displays produced monthly
• 35,000 national flyer pages annually
• Expansion to 14 million customers with real-time, locally adjusted promotions across all channels

Multichannel agility requires team alignment, centralization and structuring of first-party data, and the use of the best graphical automation tools,” says Florian Payri, General Director at ARISTID Retail Technology. “These conditions are essential to meet the massive demands for both dynamic and personalized content.

Carrefour didn't just automate production – they transformed their entire promotional content ecosystem. That's the difference between incremental improvement and strategic advantage.

Intermarché: Endless Localized Assets Across 1,800 Stores

Intermarché, one of France's leading supermarket retailers, needed a way to enable 1,800 local stores to personalize promotional materials for their specific regions while maintaining brand and campaign consistency.

Using ARISTID's Brand&Shop platform powered by CHILI GraFx, Intermarché achieved something remarkable: store-by-store personalization at true enterprise scale.

Each store can now create localized in-store signage with modified pricing, imagery, and offer types – customizing assets while staying 100% faithful to brand guidelines. The platform produces thousands of totally unique commercial offers on demand.

When ARISTID surveyed users within the Intermarché store network, 80% expressed satisfaction with the technology solution after just a few months of use – a significant approval rating from a discerning user base operating in an environment with competitive pricing and razor-thin margins.

We created this tool to allow retailers to offer the right product to the right customer at the right time, in their store,” says Florian Payri. “This large-scale production facility required for omnichannel output is only possible thanks to Creative Automation.

Colruyt Group: 30 Brands, 280 Marketers, 1,500+ Campaigns Annually

Colruyt Group faced complexity at a different dimension: managing creative processes for 30 diverse brands across 774 stores, with 280 marketing professionals working on over 1,500 campaigns annually.

The solution required a complete transformation of their service model, reimagined into three pathways: Co-creation, Self-service, and Bespoke projects. Each pathway was designed to match the right level of creative involvement to the complexity of the task.

With CHILI GraFx as the foundation, the results were transformative:

• 80% of creative tasks for projects like themed magazines now executed independently by brand marketers
• 35% automation of recurring orders
• 40% of agency resources freed up and reallocated to high-value bespoke creative work

Leading from the front, rising from the ranks – this is how we adopt a completely new way of working, the new normal for Colruyt Group.

– Kathleen Bauwens, Business Application Manager at Colruyt Group.

The strategic shift delivered not just efficiency gains but a fundamental rejuvenation of creative capability across the organization.

Precision Marketing + Subway UK: 4.5 Million Personalized Mailings

When Precision Marketing needed to execute a hyper-local campaign across 2,027 Subway stores in the UK, they turned to CHILI GraFx to power variable content at unprecedented scale.

The campaign generated 4,536,519 unique mailings reaching over 4 million households – each one tailored to the recipient's location, preferences, and proximity to specific Subway stores.

The operational impact was dramatic: 80% reduction in file creation time. Production time collapsed from 2 days to 2 hours. The platform delivered production-ready files 24/7 without human intervention.

CHILI GraFx is truly a universal publishing tool,” says Gary Howard, Creative Director at Precision Marketing UK. “By combining CHILI GraFx with our digital printing capabilities, we can scale to high volumes, expand our business, and venture into new vertical markets.

This is what enterprise-grade hyperpersonalization looks like: millions of unique outputs, delivered faster and cheaper than traditional workflows, with zero sacrifice in quality or brand consistency.

Benefits You Can Measure (and Defend to Procurement)

The business case for hyperpersonalization with GraFx Studio rests on outcomes that matter to both marketing and operations:

Speed and scale. Faster rollouts across regions and formats, even when promotions change at short notice. Production times collapse from days to hours.

Relevance that drives conversion. Offers tailored to local demand and customer data consistently deliver higher redemption rates and basket value. Carrefour saw click rates double. That's revenue, not vanity metrics.

Consistency and compliance built in. Brand kits and Smart Templates bake governance into every variant, reducing risk and eliminating costly off-brand mistakes or regulatory violations.

Efficiency that hits the P&L. Reduce designer time, agency fees, and manual QA through automation. Free up creative talent for strategic work instead of production drudgery. Precision Marketing cut file creation time by 80%.

Operational resilience. When your platform can produce millions of variants without adding headcount, you've built capacity that scales with ambition, not budget.

These are measurable improvements that show up in CTRs, redemption rates, basket lift, time-to-market, and cost per variant. Operational metrics – number of store-specific assets produced, reduced manual hours, faster approvals – are equally persuasive.

Where Hyperpersonalization Goes Next

The trajectory is clear. Hyperpersonalization will move from segment-level to individual-level experiences, powered by AI decisioning layered over Smart Templates. Retail media, loyalty programs, and in-store digital media will converge to make each store a personalized media channel in its own right.

The retailers who win will be those with the most agile creative operations – the ones who can turn data into relevant content faster than competitors.

CHILI GraFx is built for that future. Enterprise scale. Real-time data integration. AI-powered automation. Centralized control with distributed execution.

What to Do Next: Prove It Before You Scale It

If you're evaluating platforms for hyperpersonalization at enterprise scale, here's how to move from consideration to conviction:

Map your data sources. Identify your product feeds, pricing systems, CRM/CDP, translation management, and any other data that should drive creative variation.

Pilot with one high-frequency asset. Start with a weekly flyer, loyalty mailing, or in-store signage program. Pick something with volume and business impact so results are meaningful.

Use CHILI GraFx to automate templates and connect data. Prove the time and cost savings. Measure speed to market. Track engagement uplift.

Scale to more stores and channels once you've proven the model. The platform is built for enterprise scale – but smart organizations validate before they expand.

If you need a proof point before committing resources, take a look at our 10-minute demo video. It's the fastest way to see how Smart Templates and GraFx Genie handle your specific use cases – whether that's localizing promotions for thousands of stores or personalizing campaigns for millions of customers.

Hyperpersonalization isn't a future-state aspiration anymore. Retailers like Carrefour, Intermarché, Colruyt, and Subway are already doing it at scale. The question isn't whether it's possible. The question is whether you'll move fast enough to keep up.
 
Ready to see what hyperpersonalization looks like for your business? Schedule a personalized demo and let's show you how GraFx Studio turns data into creative advantage.