Showpad Co-Founder Louis Jonckheere joins CHILI publish board of directors

Showpad Co-Founder, CPO & President to bolster US market penetration of graphic creation software provider

Aalst (Belgium), October 8th, 2020 – CHILI publish is proud to welcome Louis Jonckheere, Co-founder, CPO & President of Showpad, as an independent board member.

Jonckheere offers his entrepreneurial expertise and in-depth experience in the development and positioning of SaaS technology to CHILI publish, the Belgian scale-up providing industry-acclaimed software to automate and simplify the creation of graphics. With the appointment of Jonckheere, CHILI publish enters the next stage after three consecutive investment rounds. CHILI publish intends to accelerate the expansion of the company worldwide, and in the US, specifically, with the support of Jonckheere.

High potential

As co-founder of Showpad, the leading sales enablement platform, Jonckheere is considered a visionary serial entrepreneur, with an indisputable track record in building and raising companies to scale-up fame and pre-unicorn status. He comments on his new venture: *"CHILI publish has built an incredible solution and expertise in graphic creation. I am hugely impressed with the track record of the team in providing world-class solutions to some of the world’s leading brands and look forward to helping CHILI publish grow their footprint across EMEA and the US.” *

Scaling beyond

Major and niche names in print, retail, marketing, pharma, postal services, and packaging worldwide rely on CHILI publisher to create on-brand graphics for online and offline visual communication campaigns. The company recently rolled out core features to increase the performance, flexibility, and integration of the solution. Significant enhancements that enable users to respond flexibly to changing market behaviors. Kevin Goeminne, CEO at CHILI publish, will continue to focus on building the future of B2B visuals for on- & offline content with the support of Jonckheere:* “I am beyond excited to have Louis join us on our path to scale. As an independent board member, he’ll bring the objective insight we need for our US growth path. His substantial experience will prove an invaluable asset and is bound to impact the whole company positively.” *

Louis Jonckheere joins the ranks of Michel Akkermans (Serial Entrepeneur Volta - Chairman & partner - & Pamica - CEO), Willem Broux (CEO of Group MC, also Board Member at Sparkcentral and Director at Down2Earth Capital et al.), and Kris Vandenberk (Senior Investment Manager at PMV, also Board Observer at Teamleader, Board Director at Waylay et al.)

About CHILI publish

CHILI publish has been shaping tomorrow’s graphics since 2010. Its flagship solution, CHILI publisher, is the software for smart artwork and marketing material creation. The solution has been widely adopted by large and small companies as their go-to artwork builder and is integrated in marketing and packaging departments worldwide. The solution is respected by industry influencers, endorsed by a worldwide customer base of SPICY star customers and validated by an ecosystem of integration partners.

Press contacts

Kees Henniphof


+32 2 888 65 11

Maya Staels

Oct 6, 2020

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