Graphic creation software provider CHILI publish secures additional €3 million funding

New investment round boosts worldwide development spurt.

Chicago (USA) & Aalst (Belgium), July 2nd, 2020 - CHILI publish, a worldwide market leader in graphic creation software, secures €3 million in a new funding round. The investment will stimulate the expansion of its solution and business worldwide, and in the US specifically. The company welcomes new investor PMV who takes the investment lead, alongside original investment partners Group MC, Pamica, and Volta Ventures.

Today’s marketing matrix combines online and offline graphics for print, packaging, social, digital, and online campaigns. That puts a considerable strain on visual creators worldwide to produce graphics quickly and flawlessly. To alleviate this stress, CHILI publish develops and supplies CHILI publisher, an online editing software that turns any original design into a Smart Template. This Smart Template safeguards brand guidelines while allowing users to alter variable elements dynamically.

The software is available as a SaaS solution, runs entirely in the browser, and fits seamlessly into any solution. CHILI publisher is adopted worldwide by both major and niche brands in marketing, retail, cosmetics, food & beverage, and other markets. It also integrates with an extensive ecosystem of third-party partners. This enables marketers, brands, and printers to offer users a self-service platform to produce online and offline graphics more efficiently, regardless of purpose, market or industry.

Kevin Goeminne, CEO at CHILI publish, elaborates on the strategy: “Over the last 12 months, we managed to make Smart Templatization dynamic and available as a SaaS. We grew our team, established new partnerships, and expanded our customer base worldwide. The future of graphics is booming and now is the time to move better and faster in the US. This latest funding, led by PMV, will speed up our market outreach in the US, and propel our solution development roadmap. It is a continuation of the initial support of Group MC, Pamica, and Volta Ventures, and an acceleration of our vision towards and belief in the future of graphics.

Roald Borré, Group Manager Venture Capital & Head of Equity Investments PMV, concludes: “Market and business digitization has sped up dramatically, forcing companies to invest in smart technology that will help them optimize their go-to-market. PMV recognizes the technological, creative, and long-term potential of CHILI publisher. We’re excited to lead this investment round, alongside our respected partner investors, to experience first-hand how smart and dynamic templatization will help companies reach the next level in their graphic creation process.”

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About CHILI publish

CHILI publish has been shaping tomorrow’s graphics since 2010. Its flagship solution, CHILI publisher, is the software for smart artwork and marketing material creation. The solution has been widely adopted by large and small companies as their go-to artwork builder and is integrated in marketing and packaging departments worldwide. The solution is respected by industry influencers, endorsed by a worldwide customer base of SPICY star customers and validated by an ecosystem of integration partners.

Press contacts

Kees Henniphof


+32 2 888 65 11

Maya Staels

Jul 2, 2020

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