The company realized it needed to provide its clients with an enhanced online solution that stopped a brand from spiraling out of control by handing the reins back into the hands of the customer. Paul René Engejordet, Product Director at BrandMaster, reveals. “We didn’t want our users to have to contend with limited insight, while dealing with the muddled results of unenforced brand rules and the circulation of wildly different materials.”
Templatization proved to be the vital ingredient that was needed to help BrandMaster create a digital marketing material creation platform where customers could customize collateral while maintaining their own unique branding guidelines.
“Our customers can finally take full control of their own branding material creation process” says Luke Alexandre on the benefits of working with CHILI publish.
The collaboration has helped facilitate a significant uptake in marketing materials created. Not to mention it reduces design time on both the agency and the brand side. For BrandMaster, utilizing Smart Templates has enabled it to tailor and subsequently scale its solution, amounting in 100 new clients who have embraced the dynamic potential of the BrandMaster Template Studio, powered by CHILI publisher.
“Customers tell us every day how much they enjoy the user-friendly experience and the additional value this tool brings to their business. They feel empowered to manage and activate their brand in an efficient and innovative way.” concludes Paul.
The self-service approach to keeping the design on-brand. Powerful and intuitive template technology is giving marketers the tools to design collateral that’s a credit to their brand. It creates a framework from which responsibility can be localized without compromising quality and brand consistency, making it easier to meet deadlines and control budgets. It’s what people need to stay on-brand and in control.
BrandMaster is a leading international name in brand management and marketing material creation tools, with offices across the world. Their Brand HUB application uses Template Studio with Smart Templates within CHILI publisher to deliver brand management excellence to some of the biggest and most recognized brands in the world, such as automobile and motorcycle manufacturer, BMW.