AEG Vision Streamlines Multi-Brand Marketing with CHILI GraFx

AEG Vision is one of the largest networks of eye care practices in the United States, with more than 475 locations operating under its umbrella. When a practice joins AEG Vision, it retains its local name, logo, and community identity – preserving the patient connection that built its reputation while gaining the power of a larger support network.

This combination of local autonomy and centralized support enables AEG Vision to provide best-in-class technology, marketing, and operational resources to independent optometrists. It’s a model designed for growth – one that has seen the group surpass 400 practices nationwide.
But as the number of practices expanded, so did the complexity of managing hundreds of unique brands, logos, and marketing materials.

The Challenge

The AEG Vision marketing team faced a formidable task: producing branded materials for every practice, doctor, and promotion – all with local variations.

Every campaign required updates to colors, headshots, and text for each practice. Two in-house designers handled all the edits manually in Adobe® Illustrator® before uploading assets into Adobe Workfront® for proofing and approval.

This highly manual workflow created three key pain points:

• Manual workload: Designers spent most of their time making repetitive changes rather than creating new concepts.
• Scalability: Promotions involving 400 flyer versions or more couldn’t scale without adding staff.
• Brand consistency: With so many local adjustments, maintaining visual accuracy across channels became increasingly difficult.

To streamline operations, AEG Vision began exploring automation tools that could reduce manual effort and improve consistency. The marketing team already used Ignite (for file storage) and Adobe Workfront (for project management) but lacked a centralized digital asset manager or automated production system.

Timing added urgency. The team needed a solution in place before onboarding a new Creative Manager and a group of summer interns – who would help set up brand kits and assets – meaning implementation had to start fast.

How CHILI GraFx Helped

AEG Vision discovered CHILI publish’s GraFx Studio, part of the CHILI GraFx platform, during their evaluation phase. They were drawn to its ability to automate creative production and scale visual output without sacrificing brand control.

The CHILI publish team demonstrated how GraFx Studio could:

• Build smart templates that manage both print and digital layouts within a single file – including automatic resizing, cropping, and multichannel versions.
• Use logic and variable fields to determine what can be changed and what must remain consistent.
• Batch-generate hundreds of versions from one template by connecting directly to a Google Sheet or similar data source.
• Centrally manage fonts, imagery, and brand kits, ensuring every output aligns with brand standards.

This meant the team could create one smart template for each promotion or doctor campaign, link it to a Google Sheet containing practice-specific details, and output every localized version in one click – across print and digital formats.

GraFx Studio’s intuitive, Figma-like interface also made it easy for designers to adjust layouts and reuse components without coding. And because CHILI GraFx is API-first, AEG Vision can integrate it into their existing systems, including Adobe Workfront.

The Benefits

By adopting CHILI GraFx, AEG Vision is transforming how its marketing team works – moving from manual asset creation to automated, scalable brand management.

Efficiency gains

Instead of opening Illustrator hundreds of times, the team can render all variations from one smart template. This automation frees designers to focus on higher-value creative work rather than repetitive production tasks.

Scalability without new headcount

AEG Vision can now handle a growing number of practices, doctors, and promotions without expanding the design team. Smart templates and data-driven batch output provide capacity to grow seamlessly.

Brand consistency and quality control

Centralized templates and brand kits ensure every piece of collateral – from social media images to printed flyers – adheres to visual standards, while still allowing for local customization.

Faster time-to-market

Campaigns that once required weeks of back-and-forth can now be launched in days. The timing aligns perfectly with the onboarding of new team members, ensuring they begin within a system that’s structured, scalable, and ready to go.

With CHILI GraFx, AEG Vision can finally combine creative freedom with operational precision – supporting hundreds of brands with one powerful, automated platform.

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