Do you need to scale your creative output? Is your design team struggling to produce the enormous number of adaptations required for multichannel, personalized output? Creative automation with CHILI publisher flawlessly scales your production to deliver any number of variations fast.
Manually repurposing content is a major bottleneck in creative workflows. Multichannel output, even for a single asset, often requires hundreds of variations, including customization, personalization, localization and adaptation for diverse platforms. CHILI publisher makes the creation of limitless variations from your assets fast and easy, allowing you to rapidly scale graphic production.
Creativity will always take time, but outputting content variations for multiple channels and platforms has become an endless, unprofitable drain on time and money. Creative automation solves this problem. Need thousands of contextualized variations from one design in seconds? CHILI publisher is built precisely to do that with incredible tools like Smart Templates and Dynamic Layouts.
— Kevin GoeminneTweet this quote
High-volume, highly personalized content doesn’t mean your brand and output quality will suffer. CHILI publisher's Smart Templates were created to ensure brand consistency of personalized content and multichannel output. You can even give access to self-service templates that let users create what they want, but not how they want.
Is the need to produce multi-channel content crushing the creative life out of your studio? The job of a designer is creative ideation and design—not outputting thousands of asset variants. CHILI publisher handles even the most complex adaptations with revolutionary tools like Dynamic Layouts and Smart Crop, freeing your designers to get back to their highest value work—creating!
One advert for the Google Display Network needs to come in no less than 14 sizes, and may also require variations for product, markets, languages, etc. Imagine your new product has 3 variations, and your go-to-market plan requires you to create ads for the Google Display Network in 5 languages with 4 design variations. That adds up to a whopping 840 unique ads! Now consider the time your designer would spend on this. This type of manual creative adaptation simply cannot scale to meet demand. You need Creative Automation to do the job.
Contact us to learn all about CHILI publisher and how it can drastically speed up content creation with its Creative Automation features.
125 S Clark Street
Chicago, IL 60603, United States
+1 (646) 741-5276
Korte Keppestraat 9, bus 11
9320 Aalst, Belgium
+32 2 888 65 11