Most creative teams spend between 30-50% of their time managing the manual process of design adaptation, forming a creative bottleneck that ultimately compromises the agility of a marketing agency or team. Creative Automation provides them with the tools they need to scale creative production while respecting the brand guidelines. Kevin Goeminne, CEO at CHILI publish, shares his view on the future and why creatives need to expand their skillset with creative automation.
Creative automation has so much potential, especially for creatives who want to save time and get back to the creative tasks that inspire them. That’s why so many businesses are seeing the benefits of leveraging a CHILI publisher-powered brand portal full with Smart Templates.
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