Consumer brands and the agencies that serve them can now automate personalized graphic production at scale, faster than ever before.
CHILI publisher is a creative automation platform that enables consumer brands to produce seamless content variations for multi-channel print or digital output in just minutes. And it’s always on brand. Digital campaigns, print or digital POS labels and displays or social media banners can now be produced at the fast-moving demand to personalize experiences for consumers online or in-store.
Creative Automation can mean many things to many people. There are consumer versions built for individuals for easy-to-create personal or community-based artwork. That’s not where we play. CHILI publisher is a robust engine built on ideals to make graphic variant production scalable for professional brands and agencies who want to serve promotions and brand messages to a large customer base – online or in-store. Our platform integrates with data sources and imports designs from InDesign® and Illustrator® to make it easy for graphic design professionals to use – to then create brand-controlled self-serve tools for marketers.
Industry-leading retailers, agencies, and CPG companies rely on powerful CHILI Publish graphic production tools to create agile graphics at scale.
If you’ve got segmentation, purchase and behavioral data for end customers, CHILI publisher becomes even more powerful. It was designed to scale graphic variants based on your data, images, prices, offers, languages, addresses, coupon codes, QR codes, bar codes…all of it…to a prepared Smart Template. And Smart Templates make it easy for marketers or salespeople in the field to create localized versions for print or digital output. It's a marketer’s and graphic designer’s dream.
CHILI publish customers get time back in their day to create more and better customer experiences. Mindspace. Instead of lots of manual work to produce hundreds of tedious variants, you can make global price changes in minutes, rather than hours or graphic designers prepare Smart Templates that can be repurposed from one month to the next for common promotional output like shelf talkers, price labels, end-isle displays, signage, mailers and social banners.
Marketers need to respond quickly to customer demand, or head off inventory overages with end-customer promotions either in store or online. Or to promote new product line on seasonal timelines. Automation has been invented for many aspects of the marcom stack, but until now, producing personalized content at scale for both print and digital output slows the whole thing down. The CHILI publish platform was designed with marketers in mind to get personalized and localized content delivered at scale faster than ever before.
Brands are saving as much as 90% ROI by reducing communications and project management alone. FMCG brands leverage their data and CHILI’s lights out production capabilities to update POS displays in real time. Organizations are removing the number of requests from the field to graphic designer teams by creating smart templates that marketers for field agents can access to customize without a graphic designer’s help! Find out more about our customer use cases here.
Watch this webinar to discover how big brands benefit from using a Creative Automation platform and what roles, platforms services, and approach you'll need to be effective. Then we'll discuss how to set up to test the platform in a POC format to take your graphic production to full scale.
CHILI publisher’s creative automation empowers retailers and brands to deploy multi-channel marketing messages seamlessly and consistently across all physical and digital platforms and devices. And you never sacrifice brand integrity. CHILI publish helps your marketers and graphic designers, in-house and agency side, be more productive and agile. Get improved workflows, scale graphic production fast, and do more, while the business increases ROI.
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