Discover GraFx Publisher’s Main Creative Automation Features

Creativity takes time - especially when you’re dealing with multiple campaigns, countless stakeholders and a myriad of media platforms. Discover why GraFx Publisher is the ultimate tool for scaling design adaptation with our feature highlights below.

Our Customers

Discover how big brands, retailers and agencies use CHILI GraFx

Smart Templates

Smart Templates blend design decisions, document intelligence, brand guidelines, and automation into a flexible, easy to customize template. Imagine being able to give everyone self-service access to customizable designs with complete confidence.
Download the Ultimate Guide to Smart Templates

Dynamic Layouts

Fixed layouts are fine for many templates but sometimes you need more flexible layouts that can intelligently adapt – think dozens of ads, each with unique size requirements. Using Dynamic Layouts, a single Smart Template can accommodate any content variation in any size for any channel.
Download the Ultimate Guide to Dynamic Layouts

Smart Crop

Imagery can be shared across multiple templates and used in different layouts. So how do you ensure they always fit appropriately within the design? Smart Crop, that’s how. This feature lets you pinpoint an image’s focus and specify where that should fall within each template. Now that’s Smart!

Property Formulas

Property Formulas are part of the magic that make Dynamic Layouts possible, but they can also be used any time you want to create responsive designs. Using simple Excel-like formulas, any frame’s size, position, and rotation can be dynamically calculated – you can even use variables within the formulas too!


Our API-first approach means every aspect of GraFx Publisher can be controlled using our REST APIs, making it possible to easily integrate with your web portal or e-commerce platform of choice. Using versioned REST APIs ensures stability and reliability for your frontend application.
Watch our Rest API Crash Course

Now users no longer require a designer to create a document as the dynamic, asset-driven templates are already uploaded, ready for adjustments.

Thomas Julé

@ Airbus

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