Research proves: Multichannel Shopper Marketing Wins

Shopper Marketing has one goal: drive conversion at the point of decision. But in today’s fragmented media landscape, relying on a single channel won’t cut it, as a recent scientific experiment in the Netherlands revealed. The best-performing retail campaigns don’t choose between print or digital – they do both.

Why Multichannel Shopper Marketing Works Better

Shoppers today move fluidly between screens, stores, and sales touchpoints. Your campaigns should too.

A recent study by Arjen van Lin, Kristopher Keller and Jonne Guyt (2024) at Tilburg University, reviewed by Print Power, uncovered what happens when retailers eliminate print flyers:

Print isn’t outdated – it’s underestimated. Especially when it works together with digital.

Multichannel campaigns reach more customers, reinforce key messages, and improve recall and action at shelf, screen, or checkout.

The Real Challenge: Executing Multichannel at Scale

Multichannel is powerful – but it can get messy without the right tech. Different formats. Multiple languages. Local variations. Short deadlines. The list goes on.

That’s where CHILI GraFx comes in. It goes far beyond design tools – it’s a multichannel shopper marketing engine.

With CHILI GraFx, retail and brand teams can:

Automate campaign rollouts across print, digital, motion, and POS
Enforce brand rules while enabling localization and personalization
Cut time-to-market dramatically, even for last-minute promotions

From national campaigns to store-specific offers, CHILI GraFx ensures every shopper sees the right message, in the right format, at the right moment.

Watch out on-demand webinar: CHILI GraFx for Shopper Marketing

CHILI GraFx in Action: Smarter Shopper Marketing

Retailers like Subway are already using CHILI GraFx to roll out highly localized, multichannel promotions.

“Every single mailer was uniquely tailored to each household,” said Gary Howard, Creative Director UK at Precision Marketing. “What sounds like a production nightmare was seamless thanks to CHILI GraFx.”

Whether it's a printed flyer, a digital screen in-store, or a geo-targeted social ad, CHILI GraFx connects data, brand assets, and templates to create ready-to-publish materials – automatically.

Learn more about CHILI GraFx for Shopper Marketing

Print, POS, Digital? Yes.

Flyers. Posters. In-store signage. App content. Email banners.

Shopper marketing isn’t about choosing a channel. It’s about orchestrating them all for maximum conversion. CHILI GraFx empowers marketing teams to create consistent, on-brand content across every format – fast.

From hero campaigns to last-minute markdowns, CHILI GraFx gives retailers full control and full flexibility.

The Takeaway

Multichannel Shopper Marketing isn’t just better – it’s essential.

Consumers expect a connected experience across touchpoints.
Print still drives traffic and conversions – especially for value-conscious or offline-first audiences.
Automation and personalization are key to doing it efficiently.

And CHILI GraFx is built to deliver all of that – at scale, at speed, and without compromise.