State of Platform: Controlled Creative Freedom & GraFx Labs

Upcoming webinarMar 5 3:00 PM UTCEnglish

Register for this webinar

Expand Creative Freedom. Keep Brand Control. Scale Production Smarter.

Scaling visual content today means balancing speed, local flexibility, AI innovation, and strict brand governance. Most organizations struggle to expand creative freedom without losing control — especially as generative AI enters the workflow.

In this State of Platform session, we walk you through the latest CHILI GraFx updates — from more granular layout control and AI-powered content generation to smarter automation for large-scale output.

Join us for a 15-minute live session on March 5th at 4:00 PM CET / 10:00 AM ET, with Ward De Langhe, CPO, and Raphael Del Bono, Product Content Manager to discover how CHILI GraFx is refining controlled freedom, strengthening automation, and exploring AI in a structured way.

Generative AI, Anchored in Your Design System

In this session, we will cover:

Controlled Freedom in Design Systems — Discover how designers can now define more granular interaction rules — allowing local teams to adjust layouts within clearly defined boundaries, without breaking brand logic.
Structured AI Exploration with GraFx Labs — See how we experiment with generative AI while keeping outputs anchored in your existing design systems and media assets.
Output Batching — Large automated document runs can now be split into defined batches. Generate 10,000 records as five separate PDFs instead of one unwieldy file — easier to handle, easier to route.
ICC Profiles & CMYK Color Management — Embed ICC profiles and convert CMYK values directly in PDF output, ensuring your documents meet professional print production standards from day one.

Register today for a quick but powerful showcase designed for retail and consumer brands ready to scale creative production.

GraFx Labs: Exploring AI Without Losing Brand Control

GraFx Labs is CHILI GraFx’s dedicated innovation space for exploring how generative AI can be integrated into governed content workflows. It is designed to experiment with new capabilities while keeping everything anchored in your design systems and media ecosystem.

At its core, GraFx Labs focuses on:

AI-Generated Product Compositions — Combining multiple products into a single visual asset — without traditional photo shoots or CGI — and feeding those assets back into GraFx Media.
Prompt-Based Image Editing — Transforming standard product shots into contextual or seasonal visuals using structured AI prompts, while maintaining validation and role-based review.
Integration with Existing Design Systems — Ensuring that experimental outputs do not exist in isolation, but become usable, governed assets within your templates and brand logic.
Controlled Workflow Alignment — Keeping AI-generated content reviewable, restricted by roles, and embedded within established production processes.

The goal is not to create a separate AI playground. It’s to explore how generative technology can enhance your existing platform ecosystem, without compromising brand control. Join our session to learn more.