

Scaling visual content today means balancing speed, local flexibility, AI innovation, and strict brand governance. Most organizations struggle to expand creative freedom without losing control — especially as generative AI enters the workflow.
In this State of Platform session, we walk you through the latest CHILI GraFx updates — from more granular layout control and AI-powered content generation to smarter automation for large-scale output.
Join us for a 15-minute live session on March 5th at 4:00 PM CET / 10:00 AM ET, with Ward De Langhe, CPO, and Raphael Del Bono, Product Content Manager to discover how CHILI GraFx is refining controlled freedom, strengthening automation, and exploring AI in a structured way.
In this session, we will cover:
Register today for a quick but powerful showcase designed for retail and consumer brands ready to scale creative production.
GraFx Labs is CHILI GraFx’s dedicated innovation space for exploring how generative AI can be integrated into governed content workflows. It is designed to experiment with new capabilities while keeping everything anchored in your design systems and media ecosystem.
At its core, GraFx Labs focuses on:
The goal is not to create a separate AI playground. It’s to explore how generative technology can enhance your existing platform ecosystem, without compromising brand control. Join our session to learn more.
Ward De Langhe
@ CHILI publish
Raphael Del Bono
@ CHILI publish