State of Platform: Controlled Creative Freedom & GraFx Labs

Generative AI is transforming content production, but scaling it responsibly requires strong brand governance. In this State of the Platform session, we explore how CHILI GraFx bridges the gap between AI innovation and brand control. Discover how controlled creative freedom in design systems, structured AI experimentation through GraFx Labs, and smarter automation enable teams to produce on-brand visual content at scale while maintaining consistency across channels.