Rethinking Martech for 2026: From AI Hype to Real Impact

AI is reshaping marketing—but real impact comes from rethinking how teams, technology, and governance work together. In this conversation, Kees Henniphof, VP Marketing at CHILI publish, speaks with Ken Madsen, Chief Marketing Technologist at Ascendis, about why readiness, trust, and organizational change are critical as enterprises prepare for AI-driven marketing in 2026.

Related videos

Webinar recordings

Rethinking Martech for 2026: From AI Hype to Real ImpactAI is reshaping marketing—but real impact comes from rethinking how teams, technology, and governance work together. In this conversation, Kees Henniphof, VP Marketing at CHILI pub . . .

Webinar recordings

7 Reasons to Start Using GraFx StudioLearn how GraFx Studio expands the capabilities of Publisher by combining smarter design systems, AI-driven logic, and automated data connections to power complete multichannel cam . . .

Webinar recordings

Accelerate Global Campaign Execution with GraFx ExperienceSee how GraFx Experience streamlines campaign production for any industry. This session shows how adaptable layouts, multi-format previews, and simple local adaptations help teams . . .