The market is changing for agencies in retail and creative tech is taking center stage. Retailers now own massive amounts of valuable customer data. And they are bringing agency work in-house to sell data-driven POS advertising to brands. Discover how Design+Tech agencies are poised to prosper in this new reality.
Changes in the retail landscape are shifting the way agencies and retailers work together to create and deliver personalized content at hyper-speed. The MarTech stack is now becoming the power play that determines who manages services. Retailers are becoming agencies, agencies are becoming tech service providers and even printers are becoming agencies! Learn how your agency can prepare for the future.