CHILI publish announces major CHILI GraFx product release

CHILI publish, the Creative Automation Company founded in 2010, today announced the most expansive product release in the company’s history.

Aalst, 25 October 2023 - “CHILI® GraFx®, our Creative Automation Platform, has today received a major update that is available immediately for our customers, prospects and partners,” said CHILI publish Chief Product Officer, Ward De Langhe. “This momentous release is a critical milestone on our journey towards delivering multichannel graphics production at scale.”

During our upcoming CREATE Conference for the New Creative, the CHILI GraFx Creative Automation Platform will be on full display, together with early user testimonials to its business impact by representatives of global brands and creative agencies like Sodexo, Colruyt, Spinakr and HH Global. Buy a ticket for CREATE '23 EU.

“Today is a very proud day for my team,” said Kevin Goeminne, co-founder and CEO of CHILI publish, “and a massive opportunity for our current and future customers to step up and wholeheartedly embrace multichannel creative automation. We want to partner with leaders who choose innovation, opportunity and change over status quo and cost-driven attitudes. With this release of CHILI GraFx, creative operations leaders can drive speed of execution and brand identity governance across all marketing and revenue channels like never before.”

Request a demo of the newly released CHILI GraFx application.

Creative Automation technology released

In this major production release, CHILI publish included 4 applications of the CHILI GraFx platform: GraFx Publisher®, GraFx Studio®, GraFx Media®, and GraFx Fonts®.

Productivity enhancement & Brand enablement technology released

Other significant components of today’s release include our Smart Template Designer AI Assistant, GraFx Genie®, Actions and My Projects, aimed at driving productivity and brand enablement of non-designers.

Increased value for our users

Today’s release drives incremental value across 4 major use cases for CHILI GraFx users:

1. Multichannel Creative Automation

CHILI GraFx supports creative automation across Print, Digital and Animated Graphics. All supported workflows rely on Smart Templates connected to shared resources for media and fonts, which can be in-platform, or external to the platform (e.g. Digital Asset Management Systems (DAM) and Product Information Management systems (PIM)).

In upcoming releases, these shared resources will include GraFx Data®, GraFx Stylekits®, and GraFx Insights®, to further accelerate data-driven creative automation and brand governance at scale. For more information, visit the CHILI GraFx platform page.

2. Smart Creative Automation

GraFx Smart Templates allow designers to produce multichannel graphics based on a limited set of core creative resources. This removes the tedious task of manually versioning out all the variants needed to deploy multichannel promotional campaigns across online and offline marketing channels.

With the help of our proprietary AI assistant, GraFx Genie® and Actions, Smart Template Designers can drastically reduce new template creation time. As a result, average time to market of new marketing activities can be reduced by up to 80 percent, allowing brands to dramatically increase market activity and reallocate precious design hours to more impactful design work.

To boost both the reach and the usage of branded assets, My Projects allows central brand teams and (in-house) agencies to expose non-designers to Smart Templates and produce the brand assets they need to keep moving forward in their day-to-day business process.

3. Lights-Out Creative Automation

The CHILI GraFx platform can be operated as a turn-key solution, or integrated as part of a headless machine-to-machine production cycle, with upstream and downstream integrations through the API that can ingest core design assets and deliver endless output versions based on preset requirements.

Our API is fully exposed and documented, and comes with an SDK. Developers can configure the end-to-end creative automation process without constraints and work in real-time, providing down-to-the-minute details.

4. Connected Creative Automation

Advanced Marketing Operations can’t scale in a vacuum. That’s why CHILI GraFx comes with a Connector Framework that allows for connections with common MarTech solutions like Sitecore, Bynder, Acquia, and Lytho. Visit our website and connect with our teams to see how CHILI GraFx can fit into your MarTech infrastructure.

Request a demo of the newly released CHILI GraFx applications.

CHILI GraFx Impressions

GraFx Studio - Create Smart Templates for versatile output of Digital, Animated, & Print

GraFx Media - Store and manage media assets for users without a dedicated DAM

GraFx Fonts - Centralize your licensed fonts in a single location

Über CHILI publish

CHILI publish is the Creative Automation company. Our platform, CHILI GraFx, is built for global brands and agencies producing multichannel graphics at scale. Our clients trust CHILI GraFx to boost visual asset production and brand enablement, reduce time to market for new products and allow them to reallocate resources and seize new market opportunity.

CHILI GraFx launched in the first half of 2023, putting the power of Smart Templates in the hands of Designers and Developers who embrace technology to produce more and better graphics, faster than ever before. With our CREATE Community, our goal is to learn, share and grow the impact of creative automation.


Kees Henniphof

VP Marketing

+32 2 888 65 11

This press release is only available in English

Kees Henniphof

25. Okt. 2023

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