Better visuals, less effort - CHILI publisher version 6 redefines creation of on-brand visuals

Most elaborate Smart Templates solution offers all brands, printers, and marketers the brand protection, flexibility, and ease of use they need in the visual creation process.

Aalst (Belgium), May 28th, 2020 - On June 15th, CHILI publish releases Version 6 of CHILI publisher, the software to simplify and automate graphics. The release includes brand-new features, that facilitate the online editing user experience and speed up the flawless production of on-brand visuals. Its SaaS solution, CHILI publisher Online, also features the revolutionary Dynamic Layouts concept. This technique enables users to adjust elements on the canvas by relative - not absolute - values. Any original design within a Smart Template can now be turned into any custom-size visual by any user.

Version 6 – better content, less effort

Version 6 of CHILI publisher consists of the most elaborate feature set to date. It is available as a SaaS solution (CHILI publisher Online) and empowers users to give customers self-service access within any e-commerce, branding, marketing, print, or visual creation setup. Version 6 includes improvements to enhance the user experience, improve content control, and tune PDF output.

Following enhancements are included:

  • Property formulas
  • Selectable reference points for transformations
  • Leading and tracking controls for copy fitting
  • New cropping mode
  • Custom path editor
  • Font subsets for PDF output

John Arnsdorf, Product Marketing Manager at CHILI publish, explains: “Customers like the American Cancer Society, Airbus, but also one-man MyCreativeShop, need to create engaging, on-brand content quickly, efficiently and flawlessly. That is what Smart Templates must do. Version 6 does it better.”

Dynamic Layouts – one layout, all sizes

Dynamic Layouts is a new methodology for building the most flexible Smart Templates using a combination of alternate layouts, object anchoring, and a new property formulas option. It starts with a whole new way of positioning elements on a canvas. Instead of starting from an origin point and using a transformation matrix (x and y coordinates, scale, and rotation) with absolute values in inches, mm, px, or degrees of rotation, Dynamic Layouts use relative values. These can be relative to canvas size, another element's position/size/rotation, variables, or any data source (PIM, DAM, …).

Customers can now create a single template that can accommodate output of literally any size while the content can reflow in a pre-planned, intelligent way. Practically, this means any design can be turned into one Smart Template in CHILI publisher. With Dynamic Layouts, that unique design creates outdoor signage, a beach flag, floor sticker, an email header, a webpage header, a LinkedIn graphic, an Instagram post, a Facebook ad, anything. Users can now DIY their own visuals without burdening the designer or marketing department. Smart Templates will make sure that the brand guidelines are protected at all times.

Scaling variables to leverage content scaling

Allowing everything on the page to be sized and positioned relative to page elements and the page itself unlocks a new level of flexibility. John highlights the added marketing value of the concept: “This breakthrough is a real technological masterpiece that makes it possible to create insanely intelligent templates with minimal effort. Just plug in the pixel dimension and out pops a perfectly sized graphic that’s ready to go. Any marketer, brand owner, printer, or user can scale visuals, leverage content creation everywhere and scale the content distribution worldwide.”

CHILI publish will roll out Version 6 to all customers and the Dynamic Layouts feature within CHILI publisher Online for subscription customers as of the end of June.

On June 9 & 11, CHILI publish will show all functionalities during a preview webinar, prior to the official release on June 15th. Registration is free, yet required:


CHILI publish is building the future for on-brand visual communication. With its flagship solution, CHILI publisher, the company delivers a connected graphics engine, as a service, to create auto-generated, on-brand visual communication for print, packaging, and digital.

The technology is widely adopted by brand owners and service providers who integrate with 3rd party technology to simplify and automate the visual communication creation process.

More information at:

Über CHILI publish

CHILI publish is the Creative Automation company. Our platform, CHILI GraFx, is built for global brands and agencies producing multichannel graphics at scale. Our clients trust CHILI GraFx to boost visual asset production and brand enablement, reduce time to market for new products and allow them to reallocate resources and seize new market opportunity.

CHILI GraFx launched in the first half of 2023, putting the power of Smart Templates in the hands of Designers and Developers who embrace technology to produce more and better graphics, faster than ever before. With our CREATE Community, our goal is to learn, share and grow the impact of creative automation.


Kees Henniphof

VP Marketing

+32 2 888 65 11

This press release is only available in English

Maya Staels

28. Mai 2020

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