Franchising is all about consistency. How can franchisors and franchisees work together while maintaining a single consistent marketing presence?
While the franchisor wants to maintain a strong, consistent, and recognizable brand, the franchisee must have a certain degree of autonomy. How can franchisees enjoy a certain degree of freedom while strictly following the franchise’s brand identity guidelines?
Franchisees operate in their local market and need the freedom to connect to their community. Smart templates give franchisees the tools they need to localize, customize, and personalize marketing their materials. Franchisors can rest assured the brand is protected because the brand identity guidelines are built-in.
Many franchisors have extensive data sets with information about individual franchises, products, prices, and promotions. Connecting this data to Smart Templates lets companies execute marketing campaigns at scale, with zero errors.
Contact us to learn all about CHILI publisher and how it can take your real estate marketing to the next level.