Why GraFx Studio Outperforms Publisher — And What It Means for Your Workflow

Every campaign begins with the same spark: a layout, a message, an idea worth scaling. For years, Publisher helped turn that spark into branded portals, VDP campaigns, and automated production. It delivered consistency at scale and became a trusted part of many content ecosystems.

But today’s marketing reality demands more. Brands now operate across print, digital, motion, and every channel in between — and they need a platform built for that world.

GraFx Studio is that next step: a cloud-native, intelligent production system designed to go beyond Publisher’s limits and power modern omnichannel creation.

Below is a high-level overview of how GraFx Studio elevates the Publisher experience — following the same structure as our webinar.

A New Foundation: One Design System, Every Output

GraFx Studio transforms templates into full design systems—living, responsive foundations that automatically adapt to any format or channel.

• One source for all campaign assets
• Automatic inheritance of rules and brand logic
• Real-time responsiveness across print, digital, and motion

No duplication. No rebuilding. Just one system that stays perfectly in sync.

Faster Workflows With Less Maintenance

Publisher users know the effort of maintaining dozens of templates. In GraFx Studio, one update flows everywhere.

• Change a headline once → all formats update
• Visual inheritance shows exactly what differs per layout
• Fewer templates to maintain, faster scaling

The result: simpler governance, fewer errors, and dramatically faster production.

Omnichannel Output You Can Trust — Including Print

GraFx Studio brings print, digital, and motion under a single roof.

• Production-ready PDFs with CMYK and spot colors
• MP4 animations and HTML motion graphics
• Responsive layouts for signage, social, banners, and more
• Automatic recalculation of spacing, typography, and proportions

No compromises. No separate files. One system powering every channe

AI That Speeds Up Setup Without Taking Control

GraFx Studio integrates GraFx Genie, an AI that understands your design system and helps build automation faster.

• Auto-generate or refine JavaScript actions
• Smart, subject-aware image cropping
• Human-readable, documented logic
• Full control when you need it

AI accelerates the setup — your expertise drives the output.

Live, Scalable Data Connectivity

With cloud-native Data Connectors, GraFx Studio links directly to the systems that drive your campaigns:

• DAM - Canto, Acquia, Sitecore, Adobe Experience Manager, Kadanza, Keepeek, and more
• PIM - Inriver, Akeneo, Salsify, PimCore, and more
• Spreadsheets
• APIs

Change a product once — prices, images, and descriptions update instantly across all formats.

Your design becomes truly data-driven, not manually synced.

Built to Integrate: API-First and Extensible

GraFx Studio was built to fit into your stack, not replace it.

• Fully documented APIs
• Open-source Connector Framework
• SDK for embedded editing
• Brand Kits that unify visual identity everywhere

Your ecosystem stays connected — and becomes easier to extend and maintain.

Cloud-Powered Performance at Any Scale

GraFx Studio rethinks performance from the ground up:

• Instant layout switching
• High-resolution rendering in the browser
• Parallelized batch generation
• Auto-scaling compute for large VDP workloads

Whether generating 10 assets or 10,000, performance stays consistent.

A Future-Ready Platform

Behind GraFx Studio is a modern architecture built for longevity:

• Continuous updates, no downtime
• API-first design
• Seamless integration of emerging tools and formats
• A roadmap shaped by customer feedback

Your workflows stay current — and ready for what’s next.

From Publisher to GraFx Studio: The Evolution Continues

GraFx Studio isn’t a reset. It’s the logical next step — combining everything Publisher enabled with the flexibility, speed, and intelligence today’s creative production requires.

If you manage brand portals, automate VDP, or produce assets at scale, you’re already part of this evolution. Studio simply gives you a faster, smarter, more future-proof way to do it.

Ready to Bring GraFx Studio Into Your Workflow?

GraFx Studio is already shaping the future of creative production for modern teams. If you’re exploring how to evolve from Publisher — or want to understand what GraFx Studio could unlock for your specific workflows — we’re here to help.

Reach out to your CHILI publish Account Manager to discuss your next steps, or fill out our Contact Us form and we’ll guide you through what moving forward looks like for your organization.