Unified Image Upload & Browsing for Speed and Brand Control

When Smart Template users have to leave their editor to upload a new image, production slows down. They jump to another tool, ping the studio, or settle for the wrong asset. That means lost time and inconsistent branding.

GraFx Studio now solves this problem by enabling simultaneous Upload + Browse of images.

Template Designers maintain brand guardrails by defining which GraFx Media folders are available for uploading, and which are approved for browsing, then end users can upload a new image and browse approved assets in one place.

That’s a faster workflow, improved ease of use, and boosted brand consistency.

Boosting consistent results in visual content production

By combining image upload and browsing in one place, you speed up production and strengthen brand control:

• Faster personalization at scale: Remove context switching so end users can drop in the right image without abandoning their flow.
• Fewer studio tickets: Self‑serve image updates reduce low‑value requests, freeing your creative team to focus on higher‑impact work.
• Brand control without bottlenecks: Template Designers define placement areas, fit mode, etc., keeping designs on-brand, while end users access pre-approved assets or upload their own.

A faster, brand‑safe image experience for end users

With upload and browse combined in a single, easy-to-use picker, GraFx Studio makes it easy for end users to customize content so that it resonates with local markets.

When an Image Variable is enabled for upload and browse actions, users can drag‑and‑drop a new, better-suited image into a designated GraFx Media directory and instantly see it alongside existing assets. The decision to upload or browse happens in a single UI, reducing interruption and keeping people in content creation mode.

Quick, reliable setup for Template Designers

Smart Template set up takes just a few seconds, giving Template Designers a super-fast, reliable way to keep projects moving while maintaining brand control in every template:

• Configure Image Variables: Enable both browsing and uploading for the same variable.
• Add Guardrails: Define minimum uploaded image dimensions, fitting, etc., ensuring produced outputs look good with end-user-supplied content.
• Assign GraFx Media directories: Choose which folder users can upload to and which folders they can browse. These can be different, giving you storage and access control.
• Publish your Smart Template: Your end users get a clean, self‑serve experience with the right guardrails baked in.

Scenario - Localizing Logos

Another big boost for Template Designers is that they don't have to prepare all their template assets upfront. Imagine a scenario where a local organization's language-specific logo needs to be displayed in the output. Instead of collecting all the logos upfront, the organization can create Smart Templates with a predefined area for logo upload, allowing the local end user to upload and place the correct logo.

Measurable impact for enterprise marketing

Visual content production at a global scale will see immediate benefits from unified upload and browse. Enterprise use cases include:

• Localized campaigns: Field marketers can add relevant event shots while browsing approved brand imagery to stay on‑brand.
• Retail and franchise networks: In-store teams can upload a local hero image to a controlled folder while still picking product shots from a shared, managed library.
• Agencies and in‑house studios: Account teams can respond to last‑minute image swaps without breaking creative guardrails or asking the studio to mediate.

Visual content automation without friction

This CHILI GraFx update removes a frequent last-mile hurdle in enterprise content operations. By combining upload and browse in one place, teams no longer waste time switching tools or chasing assets. Instead, teams can scale personalized, localized, and on-brand graphics across digital, print, and motion – directly from Smart Templates.

The result: faster execution for end users, sharper focus for studios, and brand consistency you can trust.

Ready to streamline your visual content? Request a CHILI GraFx demo today.