Do more in 2026. Calculate your CHILI GraFx ROI today.

The pricing fog

Try to figure out what you'll actually pay for creative automation. Go ahead. We'll wait.

Storyteq? Celtra? No published pricing. TheBrief? A maze of variables that leaves total cost unknowable. Marq shows pricing for small teams, then pivots to "request a demo" the moment you need enterprise scale—with a trail of unquantified add-ons behind it.

The result: forecasts built on guesswork, budgets impossible to defend, and procurement conversations that drag on for months.

We are different.

We publish our pricing. All of it.

CHILI GraFx runs on a small set of clear drivers:
• Designers – the people building Smart Templates
• Design systems – the composition models generating your output
• Renders – the actual on-brand deliverables you produce
• Self-service access – whether you open GraFx Experience to unlimited end-users or keep production centralized
• Storage and AI – included on fair-use terms, no token packs or credit throttles

That's it. No hidden multipliers. No surprise line items at renewal.

From transparency to clarity: the ROI Calculator

Knowing the price model is one thing. Seeing what it means for your organization is another.

That's why we built the CHILI GraFx ROI Calculator.

Enter your current reality—team size, salaries, agency spend, assets produced, markets served—and get an instant picture:

• Your estimated CHILI GraFx cost
• Projected annual savings and payback period
• Overall ROI from shifting to visual content automation

Why the math tends to work

After 15 years in business, we've seen a consistent pattern: teams overspend on repetitive adaptation work. Resizing. Localization. Versioning. The same creative, reformatted dozens of times.

CHILI GraFx moves that work into governed design systems (GraFx Studio) and, optionally, into self-service production (GraFx Experience). Designers reclaim time for high-value creativity. Output scales across channels without scaling headcount.

Research findings back this up:

• McKinsey reports that automated marketing processes can cut time-to-market by 30–50% and reduce production costs by eliminating rework and handoffs.
• Forrester notes that content platforms standardizing templates and automating variants often achieve payback in under a year at enterprise scale.
• In our own ecosystem, enterprise teams regularly see 40–60% faster creation cycles and six-figure annual savings.

The ask

If you're evaluating platforms, demand clarity. Transparent cost drivers. Predictable usage. Measurable returns. These aren't nice-to-haves—they're non-negotiable at scale.

Calculate your potential impact!