Introducing GraFx Labs: Shaping the Future of AI-Powered Creative Automation

GraFx Labs is a dedicated space where Subscription Admins, Environment Admins, and Template Designers can get hands-on with experimental capabilities before they reach general availability. Think of it as your front-row seat to the next wave of AI-powered creative features — a place to explore, validate, and share feedback that directly shapes what CHILI GraFx becomes next.

Built for teams who don't want to wait

For marketing and creative production teams managing thousands of assets, waiting months for new functionality isn't an option. GraFx Labs changes that equation. Rather than shipping features only when they're fully baked, we're opening up early access to tools that are functional, tested, and ready to be put through their paces in real-world workflows. Your feedback is the missing ingredient — and we're building the platform around it.

First up: AI-powered product imagery, reimagined

The launch of GraFx Labs comes with two experiments built on GraFx Genie, both targeting one of the most persistent challenges in retail and brand marketing: creating high-quality product visuals at speed, without losing brand control.

GraFx Genie Product Image Creator

GraFx Genie Product Image Creator lets you generate compelling product images using state-of-the-art AI models. Start from an existing asset in GraFx Media, or work entirely from a prompt. Upscale for higher resolution output and save results directly back into your media library. From brief to polished image in minutes.

GraFx Genie Product Image Composer

GraFx Genie Product Image Composer gives you a controlled environment to build complete product shots by combining product images with backgrounds. Choose from uploaded files, on-brand assets from GraFx Media, or AI-generated scenes. A straightforward composition interface lets you position and arrange elements into a ready-to-use visual — all within the brand-aware environment you already trust.

Transparency you can count on

Generated images are billed as standard digital PNG renders, keeping usage costs transparent and predictable within your existing CHILI GraFx plan. No surprises.

Why this matters

GraFx Labs is more than a feature preview. It's a signal of how we're building CHILI GraFx going forward — in closer collaboration with the teams who use it every day. For brands and retailers already working with GraFx Genie capabilities like Smart Crop and background generation, this is the natural next step: a space to push boundaries while keeping brand governance firmly in place.

Experimental means things can evolve. Features may change, be refined, or occasionally be retired based on what we learn together. That's the point. The goal is to validate ideas with real users and real workflows — and build better tools because of it.

Ready to explore?

GraFx Labs is available now inside CHILI GraFx. Log in, find Labs in the platform, and tell us what you think. The future of creative automation is being built in real time — and your feedback helps steer it.

👉 Learn more in the documentation