Create text for every market with CHILI GraFx global language support

If your content is going global, your typography has to go with it. That means accurate shaping, ligatures, and right-to-left layout that just works – across every channel. CHILI GraFx delivers that coverage out of the box, so your team can scale content without worrying about broken characters, misaligned lines, or manual rebuilds.

Global typography without the headaches

CHILI GraFx removes the most common blockers in global multi-script production – from mixed language layouts to complex diacritics – and keeps your brand typography on point everywhere. Out-of-the-box, CHILI GraFx delivers:

Full support for complex scripts

GraFx Studio now handles Indic scripts like Hindi with accurate shaping and rendering. That means the characters look correct at every size and across any output.

Built-in right-to-left support

Arabic and Hebrew render right-to-left with proper ligatures, so your layouts respect language rules and cultural context. No plug-ins. No hacks. Just reliable results in right-to-left (RTL) languages.

Localized template UIs

Variable and layout names can display in your team’s language, making self-serve content creation clear and accessible for global users.

Multi-line text variables

Long addresses, product descriptions, CTAs, disclaimers, quotes, and user-generated content flow across multiple lines – consistently. Your templates stay clean and your teams stay fast.

Global-ready by design, not as an afterthought

Global teams working in multiple languages face numerous text-related challenges when working on global campaigns and content:

• Writing in and outputting multi-script content to print, digital, and animated formats
• Enforcing brand rules while adapting to any language
• Using actions and business logic to handle edge cases automatically
• Connecting to data sources for localized, data-driven content

CHILI GraFx delivers on all these needs, making it easy for end-users to create and work with assets containing text for any market.

And developers can take integration to the next level, automating via our API-first architecture and enabling the creation of localized creative content automatically in your apps, portals, or campaigns.

See CHILI GraFx in action

Creating for the world shouldn’t slow you down. With CHILI GraFx, your advanced text engine is already global – so your Smart Templates can be, too.

CHILI GraFx ensures every template is production-ready – no matter the language, format, or scale. Teams get predictable output, simpler workflows, and fewer errors, while brands cut costs and speed up localization.

Want a guided tour of how it works in your languages? Request a demo today!