Event
Agenda
Training
Speakers
Sponsors
Practicals
Pictures US

Nov 8 Nov 9

8:30

Registration & Partner introduction + Breakfast

90 min

Plenary sessions

10:00

The Evolution Of The New Creative

The Age of Automation is upon us. Designers, animators, developers, pre-press experts, marketers - all professionals involved in bringing creative concepts to the market scramble to embrace the new normal. Join CHILI publish CEO Kevin Goeminne for a short historiography of Homo Creativus, our quest for fire - and where we go from here.

Plenary sessions

Kevin Goeminne

CHILI publish

10:35

Platform Play: Automate Graphics Production At Scale

Ward De Langhe, Chief Product Officer of CHILI publish shares his vision on key creative automation trends. He removes the noise from the AI conversation, reviews recent advancements in creative tech and sheds light on what's ahead. And of course, the CHILI GraFx Product Roadmap will be part of this talk, too. Join Ward if you want to understand where the leading minds in creative automation are taking their teams next.

Plenary sessions

Ward De Langhe

CHILI publish

11:05

Coffee break

20 min

11:25

How Colruyt is revolutionizing retail marketing through creative automation

Kathleen Bauwens is a powerhouse in the marketing sphere, blending her graphic design roots with a fervent passion for marketing technology and digital revolution. As the business application manager at Colruyt Group's marketing & communication office, she weaves together the P’s & T’s: People, Projects, Processes & Tools. Her drive for creative automation has led her to be part of a team that is developing a solution to automate marketing content creation for retail brands like Colruyt Lowest Prices, Bio-Planet, Okay, Spar Retail and more. At the heart of this solution lies an omnichannel content hub designed to streamline the creation process, foster collaboration, and promote a simplified approach to content creation, ensuring uniformity and efficiency across all channels. Join this session to hear Kathleen share her insights, challenges, and triumphs in transforming the retail marketing landscape, enhancing customer experiences, and ultimately freeing up more time and resources for complex marketing initiatives requiring human creativity and ingenuity.

Plenary sessions

Kathleen Bauwens

Colruyt Group

11:55

With great power, comes great respons-AI-bility

Responsibility, stems from the two words: Response and Ability. Our ability to respond. With nearly limitless possibilities, and the rapid development of AI tools, it can feel like a sink or swim moment. Chris Do and Dave Katague will discuss the what, how, when and why of “human + AI” workflows for speed, creativity and most importantly for good.

Plenary sessions

Chris Do

The Futur

Dave Katague

Amazon

13:00

Lunch + Networking

60 min

The New Creatives track

Technical Track

Training Track GraFx Studio

14:00

FORRESTER – The existential impact of AI-powered creativity

Automation, data and technology platforms are ushering in an era of Intelligent Creativity for the world of marketing content creation. Today’s top creators work with software and machines to conceive, develop, produce and activate marketing and content that achieve velocity and effectiveness. The human-machine creative team combines precision with artistry and produces content at scale. This approach to content creation is changing the way creators work, the relationship between brands and agencies and the work they produce.

The New Creatives track

Jay Pattisall

Forrester

Smart Templates Discovery: GraFx Studio, Media, Fonts

(Smart) Templates reimagined, creativity reignited. Participants will learn about GraFx Studio’s core features and the ins-and-outs of Smart Template creation for digital and animated output. Participants will discover our brand new apps: GraFx Studio, GraFx Media and GraFx Fonts!

Training Track GraFx Studio

Raphael Del Bono

CHILI publish

GraFx Studio: Backend Integration

Join the GraFx Environment Backend Workshop! Dive into a hands-on project using the GraFx Environment API to construct a seamless template-to-project-to-output workflow. Explore intricate backend processes and functionalities. While the journey is mostly self-driven, our experts are always on standby to assist.

Training Track GraFx Studio

Sean Crowe

CHILI publish

Niels Grootvriendt

CHILI publish

14:45

Turning ideas into campaigns in a heartbeat... with CHILI GraFx

CHILI GraFx is the most powerful creative automation platform available today. Organizations use it to create at scale and enable non-designers to self-serve brand assets. Product owners Jeroen Cosyn and Pieterjan Blondeel take you on a user journey through the platform. Don't miss this opportunity to experience next-gen creative automation first-hand.

The New Creatives track

Pieterjan Blondeel

CHILI publish

Jeroen Cosyn

CHILI publish

GraFx Studio: Backend Integration

Training Track GraFx Studio

Niels Grootvriendt

CHILI publish

Sean Crowe

CHILI publish

Smart Templates Upskill: GraFx Studio, Media & Fonts

Automate animation, because static content is so last season! Participants will learn about GraFx Studio’s core features and the inner workings of Smart Template creation for digital output, using animated banners as a point of focus.

Training Track GraFx Studio

Andy Russell

CHILI publish

15:25

Automating your creative ecosystem

The creative technology ecosystem involves more tools and processes than ever before. Automation at key points enables scalability and speeds time to market. This session looks at what parts of the creative ecosystem are most ripe for automation. In particular, we'll explore how to scale localization and personalization for multi-channel distribution.

The New Creatives track

Theresa Regli

Vox Veritas Digital

GraFx Studio: Backend Integration

Training Track GraFx Studio

Sean Crowe

CHILI publish

Niels Grootvriendt

CHILI publish

Smart Templates Upskill: GraFx Studio, Media & Fonts

Training Track GraFx Studio

Andy Russell

CHILI publish

15:55

Coffee break

30 min

16:25

Animating the Future: The Seamless Fusion of RELATIAL_ and GraFx Studio!

20 min

The New Creatives track

Jens Leven

RELATIAL_

Patrick Tosolini

RELATIAL_

There Is A Dragon At The Gate; Preparing For Creative Automation

What do you do when digital transformation comes knocking on your door? Bram Verniest, co-founder and Chief Evangelist of CHILI publish, knows what it takes to harness the power of creative automation. Which technologies will you choose, what is the upskill path for your design team, how can you walk before you run? Bram has been there, tamed the dragon and went home. Join him for insights and answers you can turn into action... tomorrow.

Technical Track

Bram Verniest

CHILI publish

Smart Templates Upskill: GraFx Studio, Media, Fonts

Training Track GraFx Studio

Andy Russell

CHILI publish

GraFx Studio: Frontend Integration

Join the GraFx Studio Frontend Workshop! Dive into a hands-on project using the GraFx Studio SDK to craft your own GUI. Explore Studio UI's features, from reading variables to reacting to events. Though largely self-guided, our experts stand ready to assist when needed.

Training Track GraFx Studio

Sean Crowe

CHILI publish

Niels Grootvriendt

CHILI publish

16:50