Jay is a principal analyst serving chief marketing professionals. Jay is Forrester’s expert on agencies, leading research on the future of the agency sector and best practices that result in more valued relationships among agencies, brands, and customers. Jay draws from 20 years of experience in advertising and digital marketing, creating marketing and advertising for large global and national brands. Jay’s expertise includes brand, communication and digital strategy, client engagement, and agency management.
Prior to joining Forrester, Jay was Vice President Group Director for Digitas; Director of Strategy for Anthem Worldwide; and Strategy Director for Butler, Shine, Stern & Partners, leading strategy for brands such as General Motors, Goodyear Tire, Lenovo, A/B InBev, RadioShack, and MINI USA. Jay also has extensive experience in qualitative and quantitative market research.