Ideas and inspiration
CHILI publish is heading to ProcureCon Marketing Connect 2026 as a sponsor, December 1–2 in Hertfordshire, UK. One question is on our agenda: how do you produce more content with the resources you already have, without losing control of your brand?
The latest
AI raised the bar for design teams, and CHILI publish and Kadanza join forces to meet it. The result is CHILI GraFx, the Brand Execution Platform, where humans and agents collaborate to produce on-brand assets at the speed and scale markets now demand.
By Kevin Goeminne
The new Aprimo Media Connector puts your live, governed Aprimo library directly inside GraFx Studio – no downloads, no re-uploads, no second permissions model.
By Kees Henniphof
Developer experience usually gets filed in the wrong drawer. It shows up as a courtesy to the engineering team, somewhere below the roadmap and – on a good day – just above the office snacks. That filing is wrong: for teams building platforms, developer experience belongs right next to brand control – and this week's CHILI GraFx releases show why.
By Bram Verniest
Efficiency is the easy half of creative automation ROI. More speed, less cost, fewer people, all of it real and all of it measurable. The half that actually decides the business case is harder: what does it cost you when production goes off-brand?
By Kees Henniphof
Ask marketing leaders what they want from AI. "Be creative for me" is nowhere on the list.
By Bram Verniest
If you work in grocery retail marketing, you already know the campaign calendar does not move. A price error discovered at 4pm on a Thursday does not create a new deadline. It compresses the existing one.
By Kees Henniphof
In 1861, a Philadelphia merchant named John Wanamaker did something that his peers thought was commercially insane. He attached fixed price tags to every item in his store. No negotiation. No haggling. One price, visible to everyone.
By Kees Henniphof
AI has made generating a beautiful advertisement easy; producing fifty thousand legally compliant, on-brand variants of it across sixteen languages by Friday is a completely different business.
By Bram Verniest
Components just landed in GraFx Studio: reusable, centrally managed, variable-enabled design building blocks!
By Ward De Langhe
Bynder governs your brand assets brilliantly. But in Retail, the real bottleneck was never finding the right file. It was producing the right output, in the right format, for the right store, at the right time. That's a different problem. And it needs a different engine.
By Kees Henniphof
A frustrated marketer recently vented on LinkedIn about Canva®. Her message was short, punchy, and clearly struck a nerve.
By Kees Henniphof
What if you could test tomorrow's creative tools today — and have a direct say in what they become? That's the idea behind GraFx Labs, a brand new section inside the CHILI GraFx platform launching right now.
By Bram Verniest
It is launch day for GraFx Studio. Production goes live. Your team has spent weeks preparing, migrating templates, validating outputs, and refining workflows. Now the first production orders come in. Templates perform exactly as expected. Tweaks are made to optimize a few details. Everything runs smoothly.
By Umesh Kumar Gope
Most buyers still treat “security” like an IT checkbox. And most marketing teams still treat “AI” like a productivity toy. That gap is where risk lives.
By Kevin Goeminne
Every enterprise has an Adobe® InDesign® design backbone: the hero files your studio sweats over, the layouts your brand lives in. But when “one campaign” becomes 196 asset types, 20 markets, and three channels before lunch, that backbone starts creaking.
By Ward De Langhe
2026 will be all about doing more and moving faster with your current design team. CHILI GraFx is the engine to get you there. Now, you can calculate your CHILI GraFx ROI based on your requirements and our client benchmarks.
By Kees Henniphof
If you've spent time in field marketing for a global brand – managing the complex dance between centralized demand gen teams and country marketers across diverse regions – you know the frustration.
By Kees Henniphof
Hyperpersonalization is no longer optional for large FMCG retailers. Today, it's how you keep relevance, grow basket size, and move faster than competitors.
By Kees Henniphof
Pricing sounds simple. Pick a number, slap a currency sign on it, call it a day. But if you’re IKEA, Zara, McDonald’s, or any other global brand, it’s anything but simple.
By Kevin Goeminne
We recently had an inspiring conversation with Jim, a creative leader at a Fortune 500 company, who’s guiding a young design team through big changes. Like many in today’s market, Jim faces the same challenge we hear from design leaders everywhere: how do you produce more with less – without sacrificing creativity?
By Kees Henniphof
Generative AI was sold as the miracle cure for marketing’s chronic headaches. No more endless backlogs. No more waiting weeks for banner ads, translations, or social posts. Just type a prompt, and voilà — the machine delivers.
By Kevin Goeminne
We have all been there: Your central campaign team creates a brilliant campaign. But by the time it reaches your field offices, franchisees, and local markets, it's either diluted, delayed, or completely off-brand. Sound familiar?
By Ward De Langhe
GraFx Brand Kits has landed – the new Brand Management app for CHILI GraFx
By Branko Trifunovic
Global agency networks are facing a strategic crossroads. The rise of AI and automation has not only reshaped the creative process but also forced a critical question to the forefront: Should agencies build their own technology, or buy from best-in-class Independent Software Vendors (ISVs)?
By Kevin Goeminne
In-store influence happens in seconds. Now your content can keep up. At CHILI publish, we’re proudly introducing a solution purpose-built for global FMCG brands and their agencies: CHILI GraFx for Shopper Marketing.
By Kees Henniphof
Let’s talk about content supply chains. Sounds thrilling, doesn’t it? Like something you’d dream about on a particularly wild Tuesday night. But here’s the thing: while “content supply chain” might not roll off the tongue, it’s the backbone of every brand trying to keep up with today’s insatiable demand for personalized, omnichannel content. And if it’s not working seamlessly? Well, buckle up – your marketing team is probably drowning, your designers are burning out, and your campaigns are missing deadlines faster than you can say “pivot.”
By Kees Henniphof
The graphic production world is shifting – fast. AI and automation are rewriting the rules, turning what used to be a manual grind into a high-speed, tech-driven playing field. But new tech is also bringing new challenges - and the solutions are far from plug-and-play. The result? Design pros are being left balancing their creative talents against the pressure to learn yet more tools.
By Kevin Goeminne
Struggling with creative bottlenecks or disconnected workflows? The Acquia DAM Connector for CHILI GraFx empowers your team to streamline campaign production, ensuring efficiency, brand consistency, and seamless collaboration. Discover how automation can transform your creative process.
By Pieterjan Blondeel
The fusion of innovation and technology – creative intelligence and creative automation – has become pivotal in modern marketing. This was perfectly illustrated by Gary Howard, Chief Digital Officer of Precision (agency), at CREATE '23 EU.
By Kees Henniphof
Many people have experienced Sodexo’s global retail services without knowing it. They operate restaurants in 50 countries at universities, hospitals, public schools and other governmental organizations. Sodexo’s 400,000 strong workforce serve 100 million meals a day. Transforming the global process to create, adjust and produce digital and print signage, menus and food labels in a running operation like Sodexo's, is no small feat.
By Kees Henniphof
If you’ve heard of CHILI GraFx, chances are you’ve heard of Smart Templates. They’re the technology at the very center of our Creative Automation platform. As I write, they are streamlining and scaling graphical production capabilities in every corner of the globe (maybe you didn’t hear this bit, but Smart Templates never sleep). Why do so many businesses use CHILI GraFx’s Smart Templates? What exactly are they? And how might they help your graphical production? In this two-part series, we’ll answer all that and more.
By Jeroen Cosyn
This is the first article in a multipart series where thought leaders from CHILI publish consider the seismic changes threatening the traditional agency business model. Why is such a dramatic and fast-paced change happening? And how can agencies turn this threat into opportunity?
By Kevin Goeminne
There’s no denying that creativity is the lifeblood that drives marketers to create exciting campaigns and reach customers in new and relevant ways. It’s the reason so many creative minds have joined in-house teams or agencies, providing a much-needed outlet to flex those artistic muscles. The thing is, creativity takes time - especially when you’re dealing with multiple campaigns, countless stakeholders and a myriad of media platforms.
By John Arnsdorf
Producing visuals comes with its own set of challenges. Traditionally, this happens in a 5-step process: brief, create, review, approve, and modify for different uses. Next to requiring a lot of time to complete, the many human factors make the process vulnerable to errors. Why not work towards simpler and more automated ways of building visuals and graphics for multiple channels?
By Ward De Langhe
Do you have all your graphic design work taken care of in-house? Or do you outsource to external agencies? And are you still wondering if you made the right choice? Trust me – you’re not alone. Some of the biggest brands in the world feel your pain.
By Flora Nkuranga
The market has new and challenging expectations when it comes to packaging. Personalized packaging is a good example: brands want to build a personal relationship with consumers so they can market to them, and personalization at scale is the perfect method for doing so, even if it seems gimmicky at first glance. Personalization bypasses retailers -always protective of their customer data and buying behavior- and lets the brand address the consumer directly. Besides, virtually all technologies used for packaging have changed over the last few years. Where established printing processes…
By Piet Saegeman
Since the dawn of marketing time, agencies have been considered the go-to resource for in-depth brand knowledge. Clients, both internal and external, have looked to agencies not only for creative ideas, but mainly for brand governance and continuity. In turn, this is how agencies have positioned themselves and how they demonstrate value for their customers. And yet, agencies ought to evolve towards a more strategic role.
By Piet Saegeman