Maximizing the ROI of Brand Execution: CHILI publish at ProcureCon Marketing Connect 2026

Held at Ashridge House, ProcureCon Marketing Connect 2026 brings together 400+ senior marketing procurement practitioners from 19 countries for 25+ boardrooms, roundtables, and workshops under Chatham House Rules. Its agenda, from new operating models to the evolving agency landscape and the cost-effective procurement of marketing services, maps closely to what we help brands solve every day with CHILI GraFx.

The hidden limits on campaign asset production

Most marketing procurement teams have negotiated hard on agency rates. The bigger saving often sits in what those rates pay for: not new creative ideas, but adapting existing ones through resizing, reformatting, localizing, and versioning the same campaign for every market, channel, and store.

Our ROI of Creative Automation research points to three cost pools that most organizations have never added up:

• Designer time on repetitive adaptation. Designers lose 40% to 60% of their time to resizing and reformatting work that asks little of their craft.

• The central team as a bottleneck. Every routine request from a local market routes through the design team, so the queue grows faster than the team.

• Agency spend on versioning. Often a third to half of agency spend goes on versioning work that a governed design system handles automatically once it is built.

There is also a compliance cost. When deadlines slip, 43% of teams absorb the risk through overtime or emergency agency support, according to our Brandwidth 2026 research. That is the premium organizations pay to avoid going off-brand, and it rarely shows up as its own line in the budget.

Do more with what you have: CHILI publish at ProcureCon Marketing Connect

CHILI GraFx is the Brand Execution Platform from CHILI publish. Designers build a campaign once as a design system in GraFx Studio, with layouts, channels, and brand rules built in. From that single source, every variant is produced automatically: format, market, language, and channel, across print, digital, animated, and video output.

Local teams, franchisees, and regional marketers then create what they need through GraFx Experience. They can change size, price, product, or language, but never the brand. Brand guidelines are enforced at the source rather than policed after the fact, so fewer review cycles and reprints are needed.

For procurement, that changes three things:

• Less reliance on agencies. Routine adaptation moves in-house, so agency budget goes to the strategic and creative work that needs it.

• Higher output without more headcount. The same team ships far more assets across more formats and markets.

• Brand compliance by design. Locked brand elements and connected data make off-brand assets structurally impossible.

The results are documented across some of the world's best-known brands:

• The Coca-Cola Company: $20 million saved in agency spend in the first year of implementation.

• Colryut Group: 80% of creative tasks handled by brand marketers; 40% of agency resources freed for bespoke work; 35% of recurring orders fully automated.

• Intermarché: 28,000 on-brand assets a year created across 1,800 stores.

• Carrefour: 8 million locally priced POS displays a month across 1,200 stores.

Implementation typically takes three months, and efficiency gains alone usually clear the investment within three to six months of go-live.

A pricing model procurement can defend

Finding out what creative automation actually costs is still surprisingly hard. Many vendors publish no pricing at all, and others price on seats or portals. Under that model, you pay for the regional marketer who logs in twice a year and for the next user tier the moment your network grows.

CHILI GraFx is priced on renders, meaning the assets you actually produce. You can give 100,000 local users access in a new market and your bill does not change. When output grows and you approach your render allowance, you add a render pack. Cost rises only when output, and the value you get from the platform, rises with it.

We unpacked this model, and the questions attendees asked about it, in our Brand Execution Platform launch webinar. The full recording is available on demand.

Our pricing page is public, with a small set of clear cost drivers and no hidden multipliers at renewal. To model it against your own volumes, the CHILI GraFx ROI Calculator estimates your platform cost, annual savings, and payback period from your team size, agency spend, and asset volumes.

Our view: if your vendor's bill grows faster than your output, the pricing model is working for them, and it is worth asking why.

Meet the CHILI publish team at ProcureCon Marketing Connect 2026

If you are attending ProcureCon Marketing Connect 2026, we would welcome the chance to compare notes on how your organization buys and manages content production. Look out for our team in the one-to-one meetings and networking breaks:

• Kevin Goeminne, CEO and co-founder, CHILI publish

• Erik De Volder, Sales Director, CHILI publish

• Seb Charlton, Account Executive, CHILI publish

Bring us one upcoming campaign. We will show you how it would run as a design system and model the saving against your own numbers.

Want a head start before December? Watch the Brand Execution Platform launch webinar recording to see CHILI GraFx in action.

Not attending? Explore the CHILI GraFx Impact page or run your numbers through the ROI Calculator.