CHILI GraFx is the Brand Execution Platform

Speed without your brand is faster drift

AI made copy, visuals and video quicker to produce, and expectations rose overnight. Markets now want campaign assets in days, in every language, format and channel.

The pressure lands on design teams. They have to accelerate and scale their output without a single asset going off brand. General-purpose AI can't do that for them. It doesn't know your brand, so it guesses, and the faster it works, the faster your brand drifts.

One platform where humans and agents collaborate

Following the CHILI publish-Kadanza merger, CHILI publish brings the production engine: GraFx Studio, design systems and the GraFx Genie Design Agent. Kadanza brings the portal layer that puts that engine in the hands of local teams. Together they form CHILI GraFx, the Brand Execution Platform.

In CHILI GraFx, your brand is a design system. Layouts, brand rules, business logic, media and live data are codified once, in one source that designers and agents both build on. Agents follow the same rules as your designers, so their output is on brand from the first request.

At last, you can take one design system from the central studio to the finished asset in every market. It covers print, digital and animation, and it connects to any DAM and data source you already have. Humans and agents work under the same rules, so the brand holds however fast you go.

Faster design feeds faster production

CHILI GraFx speeds up both ends of brand execution, and each gain feeds the next.

• Faster design. Designers describe what they need, and Design Agent builds the design system in GraFx Studio.

• Faster execution. Local teams open that design system in GraFx Experience and produce what they need, in their own language and with local pricing, inside the guardrails the central team set.

• Fewer tickets. Local teams can genuinely serve themselves, so fewer requests land back on the central studio.

• More time for concept work. With less unplanned work, central teams spend more time on conceptual design. That produces stronger design systems, which gives local teams even more to work with.

What the platform now brings together

• GraFx Experience, the front end. A brand can run several experience portals, each shaped for its audience, from employees to franchisees to field teams.

• Multichannel GraFx Studio. One design system drives print, digital and animated output.

• DAM- and data-agnostic. CHILI GraFx connects to the DAM you already run, and to your product, pricing and other data sources, through the GraFx Connector Framework. Your DAM stays your source of truth, and CHILI publish has no plans to enter the DAM market.

• The GraFx Extension Framework. Extensions connect your GraFx Experience Portal to third-party applications, so finished assets flow on to where they are used, from print partners to digital channels.

See CHILI GraFx in Action

Watch the reveal webinar to see CHILI GraFx, the Brand Execution Platform where humans and agents collaborate, in action. You’ll see Design Agent build a design system through conversation, and local teams produce on-brand assets in GraFx Experience.