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Brandwidth: The State of Creative Operations in Grocery Retail Promotions. Chapters: 1 The Scale of the Problem; 2 Where the Promo Production Process Breaks Down; 3 The Business Cost; 4 How Teams are Coping; 5 What Comes Next.
Brandwidth ยท Jun 2, 2026

Introducing Brandwidth 2026: the state of promotional production in grocery retail

If you work in grocery retail marketing, you already know the campaign calendar does not move. A price error discovered at 4pm on a Thursday does not create a new deadline. It compresses the existing one.

Kees Henniphof VP Marketing, CHILI publish

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