FMCGs Go Global with CHILI GraFx for Shopper Marketing
In-store influence happens in seconds. Now your content can keep up. At CHILI publish, we’re proudly introducing a solution purpose-built for global FMCG brands and their agencies: CHILI GraFx for Shopper Marketing.
This new offering empowers large FMCG (Fast Moving Consumer Goods) brands to create, customize, and deploy high-impact, hyper-localized in-store marketing assets – at global scale, and at retail speed.
Why This Matters More Than Ever
Shopper expectations have changed. They now demand personalized, culturally relevant, and instantly recognizable content – both online and in-store. Traditional workflows can’t keep up.
In our Brandwidth research, 1 in 2 (52 percent) production design leaders experience delays in product launches by lack of capacity. Almost all (96 percent) expect automation to be part of the solution.
With CHILI GraFx, you can now:
🕒 Launch faster – Global campaigns are ready in weeks or less, not months
🤝 Enable collaboration – Connect in-house teams and agencies on one platform
🎯 Ensure consistency – Brand-locked templates maintain integrity at every touchpoint
🌍 Localize meaningfully – Tailor content to each store’s audience, culture, and context
📺 Deliver anywhere – Unified outputs for print, digital, and animated formats
One Platform, Total Control
CHILI GraFx uses AI-powered Smart Templates and Creative Automation to transform static marketing into flexible, scalable, and intelligent retail assets. The platform supports:
Localized content – for every language, including regional food, color, or pricing cues
Dynamic variation – automatic resizing for signage, screens, flyers, and shelf tags
Hyper-personalization – powered by AI, targeting the right product to the right shopper
On-brand consistency – global control, no matter who hits "download" locally
Trusted by FMCG Retail Leaders
COCA-COLALaunched a global Shopper Marketing hub for local teams to adapt and retrieve multichannel campaigns.
CARREFOURSlashed time-to-market for multichannel point-of-sale campaigns while maintaining brand integrity across a vast retail footprint.
COLRUYT GroupModernized operations for over 30 brands, centralizing visual content production using CHILI GraFx.
INTERMARCHÉGenerates endless localized assets across 1,800 stores using CHILI GraFx.
See the Tech in Action
👀 Watch a 13-minute demo to understand how CHILI GraFx drives speed, scale, and success in shopper marketing.
Ready to Transform Your In-Store Campaigns?
Let your teams deliver the right message to every shopper, in every store – instantly, and always on brand.
👉 Request a Demo of CHILI GraFx for Shopper Marketing today.
