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Efficiency is the easy half of creative automation ROI. More speed, less cost, fewer people, all of it real and all of it measurable. The half that actually decides the business case is harder: what does it cost you when production goes off-brand?
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Ask marketing leaders what they want from AI. "Be creative for me" is nowhere on the list.
By Bram Verniest
In 1861, a Philadelphia merchant named John Wanamaker did something that his peers thought was commercially insane. He attached fixed price tags to every item in his store. No negotiation. No haggling. One price, visible to everyone.
By Kees Henniphof
A frustrated marketer recently vented on LinkedIn about Canva®. Her message was short, punchy, and clearly struck a nerve.
By Kees Henniphof
If you've spent time in field marketing for a global brand – managing the complex dance between centralized demand gen teams and country marketers across diverse regions – you know the frustration.
By Kees Henniphof
Hyperpersonalization is no longer optional for large FMCG retailers. Today, it's how you keep relevance, grow basket size, and move faster than competitors.
By Kees Henniphof
We recently had an inspiring conversation with Jim, a creative leader at a Fortune 500 company, who’s guiding a young design team through big changes. Like many in today’s market, Jim faces the same challenge we hear from design leaders everywhere: how do you produce more with less – without sacrificing creativity?
By Kees Henniphof
Global agency networks are facing a strategic crossroads. The rise of AI and automation has not only reshaped the creative process but also forced a critical question to the forefront: Should agencies build their own technology, or buy from best-in-class Independent Software Vendors (ISVs)?
By Kevin Goeminne
Let’s talk about content supply chains. Sounds thrilling, doesn’t it? Like something you’d dream about on a particularly wild Tuesday night. But here’s the thing: while “content supply chain” might not roll off the tongue, it’s the backbone of every brand trying to keep up with today’s insatiable demand for personalized, omnichannel content. And if it’s not working seamlessly? Well, buckle up – your marketing team is probably drowning, your designers are burning out, and your campaigns are missing deadlines faster than you can say “pivot.”
By Kees Henniphof
The graphic production world is shifting – fast. AI and automation are rewriting the rules, turning what used to be a manual grind into a high-speed, tech-driven playing field. But new tech is also bringing new challenges - and the solutions are far from plug-and-play. The result? Design pros are being left balancing their creative talents against the pressure to learn yet more tools.
By Kevin Goeminne
If you’ve heard of CHILI GraFx, chances are you’ve heard of Smart Templates. They’re the technology at the very center of our Creative Automation platform. As I write, they are streamlining and scaling graphical production capabilities in every corner of the globe (maybe you didn’t hear this bit, but Smart Templates never sleep). Why do so many businesses use CHILI GraFx’s Smart Templates? What exactly are they? And how might they help your graphical production? In this two-part series, we’ll answer all that and more.
By Jeroen Cosyn
This is the first article in a multipart series where thought leaders from CHILI publish consider the seismic changes threatening the traditional agency business model. Why is such a dramatic and fast-paced change happening? And how can agencies turn this threat into opportunity?
By Kevin Goeminne
There’s no denying that creativity is the lifeblood that drives marketers to create exciting campaigns and reach customers in new and relevant ways. It’s the reason so many creative minds have joined in-house teams or agencies, providing a much-needed outlet to flex those artistic muscles. The thing is, creativity takes time - especially when you’re dealing with multiple campaigns, countless stakeholders and a myriad of media platforms.
By John Arnsdorf
Do you have all your graphic design work taken care of in-house? Or do you outsource to external agencies? And are you still wondering if you made the right choice? Trust me – you’re not alone. Some of the biggest brands in the world feel your pain.
By Flora Nkuranga
The market has new and challenging expectations when it comes to packaging. Personalized packaging is a good example: brands want to build a personal relationship with consumers so they can market to them, and personalization at scale is the perfect method for doing so, even if it seems gimmicky at first glance. Personalization bypasses retailers -always protective of their customer data and buying behavior- and lets the brand address the consumer directly. Besides, virtually all technologies used for packaging have changed over the last few years. Where established printing processes…
By Piet Saegeman
Since the dawn of marketing time, agencies have been considered the go-to resource for in-depth brand knowledge. Clients, both internal and external, have looked to agencies not only for creative ideas, but mainly for brand governance and continuity. In turn, this is how agencies have positioned themselves and how they demonstrate value for their customers. And yet, agencies ought to evolve towards a more strategic role.
By Piet Saegeman