AI in CHILI GraFx
From design to design system in a conversation
GraFx Genie Design Agent converts your approved creative into an editable design system for all markets. It runs in GraFx Studio, reads your design, suggests a build, and creates the system once approved—fast and flexible.
- Airbus
- JYSK
- Coca-Cola
- Tesco
- McDonald's
- Victorinox
- Publicis Groupe
- Subway
- Carrefour
- Sisley Paris
- adidas
- Intermarché Super
- Colruyt Group
- M&T Bank
- HH Global
- ARISTID
- FoodGenius
Tell Design Agent what you need. Approve what it proposes
Design Agent is a conversational AI in GraFx Studio that analyzes your design, suggests changes for markets and channels, and proposes a design system build. You refine and approve the plan, then Design Agent executes it, using GraFx Genie for actions. It handles over 80% of the build but lets you control placements, rule tweaks, and key decisions.
It works across your whole design
Not one rule at a time. Design Agent looks at the design as a whole: what should be editable, what must stay fixed, what only appears under certain conditions.
A plan before a single change
Design Agent doesn't rearrange your design willy-nilly. It tells you what it understood and what it plans to do. Nothing happens until you say so.
Rules, not reviews
Design Agent's system ensures brand and legal rules are always met without lengthy reviews. Legal text is fixed across markets, promo icons show only genuine deals, product shots adapt by region, and headlines remain flexible for local markets or the API.
Channels need different elements, not just different sizes
A QR code belongs on print, where people scan — not on a digital ad, where they click. A billboard and a skyscraper ad share brand elements but can't share an arrangement. Design Agent knows the difference and builds the layouts.
Ask Design Agent what it changed
Every proposal is visible: placement, action logic, anchoring. Ask Design Agent what it did, and it shows you. The result is a standard design system in GraFx Studio. Nothing proprietary, nothing you can't edit. Instead of fixing mistakes, you're using your expertise to make judgement calls.
Built into CHILI GraFx
Govern the input, not the output
Generative AI creates many outputs, but reviewing thousands weekly is impossible. CHILI GraFx design system controls the input instead.
AI in CHILI GraFx follows your brand rules strictly, never acts alone, publishes, or uses your data for training. Brand and legal rules are set once, easily reviewed, and fixed in one place, letting managers see allowed content before assets exist. See the trust center for details.
