### Digital Optimisation BUT Why Is This Not Happening?

There is a digital marketing revolution and brands are constantly competing for consumers' attention. Consumers are using multiple devices to interact with brands. ​These cross-device experiences have resulted in the customer journey being more complicated now than it has ever been before. Data is now captured from multiple sources including social media, websites, emails and apps.​ There is a clear opportunity for digital optimisation. however, there are brands and agencies reluctant to be part of it. Why? Watch this CREATE '23 EU session recording with David Russell, global agency expert and discover how you can embrace the digital marketing revolution through digital optimisation.