### Agency Panel Discussion: How AI & Automation Change the Agency Game Forever
Some serious food for thought before we wrap up the CREATE Conference. More than ever, agencies are forced to reinvent themselves under the many pressures of technology innovation and shifting client demand. Artificial Intelligence, cloud and mobile, e-commerce, content creation; most if not all aspects of the traditional agency remit are changing at a breath-taking pace. Join Kees Henniphof (VP Marketing, CHILI publish) and 4 seasoned agency leaders for a candid conversation on the New Creative Paradigm, where creative design, productions and operations are permanently redefined in a quest for more client value and shorter time-to-market.

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