Managing the Tidal Wave of Content Creation

In this presentation, Matt McGaughey, CEO of Spinakr and Brandworks, discusses the intersection of marketing and technology, emphasizing the importance of brand management and governance. He shares insights from his personal journey and professional experiences, highlighting the evolution of digital asset management (DAM) and the need for responsible content creation in the era of AI. McGaughey also discusses Spinakr's collaboration with Brandworks and their approach to leveraging technology for effective brand asset management, stressing the significance of adapting strategies to meet specific customer needs.

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