Success ying converges with failure yang
Business wise, our biggest success arose from failure, to be honest. It came to us through understanding the correct business model to deploy. We’ve experimented with nearly everything ($5-$15 PDF downloads, $5 monthly subscriptions, $49 annual subscriptions, not offering print, trying to primarily offer print, etc) and some of these failed miserably. The importance of having the correct business model can’t be overstated.
Our biggest lesson? If you are going to try to be super small and efficient, you better know everything about your business and not rely too heavily on outside help. After all, nobody will ever care more for your business than you do. For me, that meant becoming the developer instead of outsourcing development or even hiring it internally. Hands down, the most important lesson I’ve learned is that having the ability to move really fast is critical to success. We recently worked with a large SEO firm and they commented to us that what we got done in three days something that takes a lot of their customers four-to-six weeks to complete. To me that’s the best validation of all the energy, dedication and commitment we deliver daily.