The incongruity of retail

There is a continuous war for customers' attention, and the customer journey is continuously evolving. The online shopping boom has forced retail brands to think digital-first, whether that’s becoming digital by design or reimagining the customer journey experience to include more digital touch points. Andrew Smith, Co-Founder at Swapt, explains the importance of customized QR codes to make sure that the first interaction with customers involves a unique and personalized experience to boost engagement.

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