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Experience Portals in GraFx Experience
Product

It's time to raise the bar for brand portals

In late 2024, Microsoft CEO Satya Nadella predicted that business applications as we know them would collapse in the agent era, as their logic moves into AI agents. At CHILI publish, we agree. This shift will change the way people interact with technology, and the interfaces we build to support that interaction.

Kees Henniphof VP Marketing, CHILI publish

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More from CHILI publish

Product

CHILI GraFx is the Brand Execution Platform

AI raised the bar for design teams, and CHILI publish and Kadanza join forces to meet it. The result is CHILI GraFx, the Brand Execution Platform, where humans and agents collaborate to produce on-brand assets at the speed and scale markets now demand.

By Kevin Goeminne

Simple Graphic - Developer Experience is a brand governance feature
Product

Developer Experience is a brand governance feature

Developer experience usually gets filed in the wrong drawer. It shows up as a courtesy to the engineering team, somewhere below the roadmap and – on a good day – just above the office snacks. That filing is wrong: for teams building platforms, developer experience belongs right next to brand control – and this week's CHILI GraFx releases show why.

By Bram Verniest

Product

Scaling Adobe® InDesign® output with CHILI GraFx

Every enterprise has an Adobe® InDesign® design backbone: the hero files your studio sweats over, the layouts your brand lives in. But when “one campaign” becomes 196 asset types, 20 markets, and three channels before lunch, that backbone starts creaking.

By Ward De Langhe

Product

Do more in 2026. Calculate your CHILI GraFx ROI today.

2026 will be all about doing more and moving faster with your current design team. CHILI GraFx is the engine to get you there. Now, you can calculate your CHILI GraFx ROI based on your requirements and our client benchmarks.

By Kees Henniphof

Marketing

Accelerate Global Campaigns with CHILI GraFx

If you've spent time in field marketing for a global brand – managing the complex dance between centralized demand gen teams and country marketers across diverse regions – you know the frustration.

By Kees Henniphof

Marketing

How CHILI GraFx Empowers Design Leaders to Scale Creative Operations

We recently had an inspiring conversation with Jim, a creative leader at a Fortune 500 company, who’s guiding a young design team through big changes. Like many in today’s market, Jim faces the same challenge we hear from design leaders everywhere: how do you produce more with less – without sacrificing creativity?

By Kees Henniphof

Marketing

Agencies in the Age of AI: The ‘Make or Buy’ Dilemma

Global agency networks are facing a strategic crossroads. The rise of AI and automation has not only reshaped the creative process but also forced a critical question to the forefront: Should agencies build their own technology, or buy from best-in-class Independent Software Vendors (ISVs)?

By Kevin Goeminne

CHILI GraFx artwork illustrating Adobe content supply chain automation.
Marketing

How CHILI GraFx Can Make Adobe’s Content Supply Chain Work

Let’s talk about content supply chains. Sounds thrilling, doesn’t it? Like something you’d dream about on a particularly wild Tuesday night. But here’s the thing: while “content supply chain” might not roll off the tongue, it’s the backbone of every brand trying to keep up with today’s insatiable demand for personalized, omnichannel content. And if it’s not working seamlessly? Well, buckle up – your marketing team is probably drowning, your designers are burning out, and your campaigns are missing deadlines faster than you can say “pivot.”

By Kees Henniphof

Brandwidth research report on creative workflows in 2025, with chapter cards.
Marketing

Report: Manual Graphic Production on the Brink of Extinction

The graphic production world is shifting – fast. AI and automation are rewriting the rules, turning what used to be a manual grind into a high-speed, tech-driven playing field. But new tech is also bringing new challenges - and the solutions are far from plug-and-play. The result? Design pros are being left balancing their creative talents against the pressure to learn yet more tools.

By Kevin Goeminne

Product

Automate Creative Flow with Acquia DAM & CHILI GraFx

Struggling with creative bottlenecks or disconnected workflows? The Acquia DAM Connector for CHILI GraFx empowers your team to streamline campaign production, ensuring efficiency, brand consistency, and seamless collaboration. Discover how automation can transform your creative process.

By Pieterjan Blondeel

Precision presenter and Subway branding with the statement that localised promotions drove a 16x conversion rate.
Company

A Subway Success Story Pioneered by Precision

The fusion of innovation and technology – creative intelligence and creative automation – has become pivotal in modern marketing. This was perfectly illustrated by Gary Howard, Chief Digital Officer of Precision (agency), at CREATE '23 EU.

By Kees Henniphof

Company

Why Sodexo Global Retail picked CHILI GraFx to be a better business partner

Many people have experienced Sodexo’s global retail services without knowing it. They operate restaurants in 50 countries at universities, hospitals, public schools and other governmental organizations. Sodexo’s 400,000 strong workforce serve 100 million meals a day. Transforming the global process to create, adjust and produce digital and print signage, menus and food labels in a running operation like Sodexo's, is no small feat.

By Kees Henniphof

Smart Templates shown in design software and PDF output.
Marketing

The power of Smart Templates

If you’ve heard of CHILI GraFx, chances are you’ve heard of Smart Templates. They’re the technology at the very center of our Creative Automation platform. As I write, they are streamlining and scaling graphical production capabilities in every corner of the globe (maybe you didn’t hear this bit, but Smart Templates never sleep). Why do so many businesses use CHILI GraFx’s Smart Templates? What exactly are they? And how might they help your graphical production? In this two-part series, we’ll answer all that and more.

By Jeroen Cosyn

Marketing

Why should you consider Creative Automation?

There’s no denying that creativity is the lifeblood that drives marketers to create exciting campaigns and reach customers in new and relevant ways. It’s the reason so many creative minds have joined in-house teams or agencies, providing a much-needed outlet to flex those artistic muscles. The thing is, creativity takes time - especially when you’re dealing with multiple campaigns, countless stakeholders and a myriad of media platforms.

By John Arnsdorf

Campaign artwork adapted across multiple graphic formats.
Product

Why the future of visuals is smart, modular, and dynamic

Producing visuals comes with its own set of challenges. Traditionally, this happens in a 5-step process: brief, create, review, approve, and modify for different uses. Next to requiring a lot of time to complete, the many human factors make the process vulnerable to errors. Why not work towards simpler and more automated ways of building visuals and graphics for multiple channels?

By Ward De Langhe

Marketing

Why it no longer makes sense to create packaging artwork manually

The market has new and challenging expectations when it comes to packaging. Personalized packaging is a good example: brands want to build a personal relationship with consumers so they can market to them, and personalization at scale is the perfect method for doing so, even if it seems gimmicky at first glance. Personalization bypasses retailers -always protective of their customer data and buying behavior- and lets the brand address the consumer directly. Besides, virtually all technologies used for packaging have changed over the last few years. Where established printing processes…

By Piet Saegeman

Marketing

Today’s (in-house) agency challenges and how to tackle them.

Since the dawn of marketing time, agencies have been considered the go-to resource for in-depth brand knowledge. Clients, both internal and external, have looked to agencies not only for creative ideas, but mainly for brand governance and continuity. In turn, this is how agencies have positioned themselves and how they demonstrate value for their customers. And yet, agencies ought to evolve towards a more strategic role.

By Piet Saegeman